Head of Demand Gen & Revenue Strategy

Fractional Talent; Manchester; On-site; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Performance-related bonus

Job summary

Fractional Talent in Manchester is seeking a senior Head of Demand Generation to own the function from strategy through delivery, driving measurable commercial value. The role spans proposition, channels, CRM, automation, lifecycle, and sales handover, with emphasis on prioritising workstreams and delivering results.

Ideal candidates will bring strong B2B demand generation experience across agency and in-house settings, comfortable shifting between strategic and hands-on work, and a pragmatic,

Qualifications

• Strong B2B demand generation experience across agency and in-house environments.
• Versatile across strategy and execution with multi-channel marketing knowledge.
• Experience with CRM, automation and lead lifecycle.
• Comfortable shaping briefs, making decisions with incomplete information, and managing multiple client work streams.
• Agency experience would be particularly useful.

Responsibilities

• End-to-end demand generation strategy and delivery.
• Senior client relationships and strategic conversations.
• CRM, automation, lifecycle and lead management.
• Marketing-to-sales handover and revenue alignment.
• Prioritisation and delivery across multiple workstreams.
• Development of the wider demand generation proposition.
• Use of AI, freelancers and specialist partners to improve delivery.

Skills

B2B demand generation

Multi-channel marketing

CRM & lead lifecycle

Commercial judgement

Hands-on & strategy

Agency experience

Job description

Fractional Talent in Manchester is seeking a senior Head of Demand Generation to own the function from strategy through delivery, driving measurable commercial value. The role spans proposition, channels, CRM, automation, lifecycle, and sales handover, with emphasis on prioritising workstreams and delivering results.

Ideal candidates will bring strong B2B demand generation experience across agency and in-house settings, comfortable shifting between strategic and hands-on work, and a pragmatic,