Head of Demand Generation

Story Terrace Inc.; Manchester; Hybrid; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Story Terrace Inc. is seeking a senior Head of Demand Generation to take full ownership of the function, shaping client strategy and ensuring delivery creates measurable commercial value.

This is a broad role spanning proposition, channels, CRM, automation, lifecycle, lead management, and marketing-to-sales handover. You will lead senior client conversations, prioritise workstreams, and collaborate with AI, freelancers and specialist partners.

Qualifications

• Strong B2B demand generation experience.
• Broad, multi-channel marketing knowledge.
• CRM, automation and lead lifecycle experience.

Responsibilities

• End-to-end demand generation strategy and delivery.
• Senior client relationships and strategic conversations.
• CRM, automation, lifecycle and lead management.
• Marketing-to-sales handover and revenue alignment.
• Prioritisation and delivery across multiple workstreams.
• Development of the wider demand generation proposition.
• Use of AI, freelancers and specialist partners to improve delivery.

Job description

HeadofDemandGeneration-Companydetailstobesharedatinterview

Location: Manchestercitycentre,4daysperweekinoffice

Salary: c.£70,000-£80,000

Bonus: Performance-related

About the Role

We’rehiringaseniordemandgenerationleadertotakefullownershipofthefunction,fromshapingclientstrategythroughtomakingsuretheworkgetsdeliveredandcreatesmeasurablecommercialvalue.

Thisisabroadroleratherthananarrowperformancemarketingposition.You’llworkacrossproposition,channels,CRM,automation,lifecycle,leadmanagement,saleshandoverandmeasurement,whilealsoleadingseniorclientconversationsandbringingmorestructuretohowworkisprioritisedanddelivered.

TherolewillsuitsomeonewithstrongB2Bdemandgenerationexperience,ideallygainedacrossbothagencyandin-houseenvironments.You’llneedtobecomfortablemovingbetweenstrategyandexecution,challengingbriefswhenneeded,makingdecisionswithincompleteinformationandkeepingmultipleclientwork streamsmoving.

Youwon’tbeexpectedtobuildalargepermanentteamfromdayone.Instead,you’lluseamixofinternalcapability,AI,freelancersandspecialistpartners,addingpermanenthireswherethereisaclearcommercialcase.

Key Responsibilities

• End-to-enddemandgenerationstrategyanddelivery
• Seniorclientrelationshipsandstrategicconversations
• CRM,automation,lifecycleandleadmanagement
• Marketing-to-saleshandoverandrevenuealignment
• Prioritisationanddeliveryacrossmultipleworkstreams
• Developmentofthewiderdemandgenerationproposition
• UseofAI,freelancersandspecialistpartnerstoimprovedelivery

About You

• StrongB2Bdemandgenerationexperience
• Broad,multi-channelmarketingknowledgeratherthanasingle-channelspecialism
• PracticalCRM,automationandleadlifecycleexperience
• Strongcommercialjudgementandclient-facingconfidence
• Comfortablebeinghands-onaswellassettingstrategy
• Agencyexperiencewouldbeparticularlyuseful

Inthefirstfewmonths,thefocuswillbeongettingcontrolofdelivery,givingclientsclearseniorownershipandcreatingamorereliableoperatingmodel.Longerterm,thegoalistobuildastrongerproposition,winmoredemandgenerationworkandcreateaclearerlinkbetweenmarketingactivityandrevenue.

Thehiringprocessincludesaninitialconversation,anin-personinterviewwithseniorleadershipandapracticaltaskbasedonarealisticdemandgenerationbrief.