Head of Customer Insight & Strategy

dmg:media; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Daily Mail is seeking an experienced Head of Customer Insight to lead a comprehensive, always-on customer insights function. You will build and own a continuous programme of qualitative and quantitative research, partnering with Brand, Product, Commercial, Strategy and external agencies to deliver actionable insights.

You will ensure insights are accessible via self-serve tools, dashboards and regular stakeholder engagement, while embedding customer thinking into planning, pricing, roadmaps and

Qualifications

• Experience leading mixed-methods research (qual & quant).
• Ability to commission and interpret large-scale segmentation studies.
• Proven track record building scalable insight archives and tooling.
• Skilled in presenting insights to senior leadership.

Responsibilities

• Build and own the ongoing customer insights programme, coordinating qualitative and quantitative research.
• Make insights accessible via self-serve tools, dashboards and regular reporting.
• Integrate customer thinking into planning, roadmaps and pricing through KPI-aligned decision flows.
• Maintain a living segmentation framework and refresh with new data.
• Translate insights into prioritisation and strategic bets for audience targeting and brand.
• Drive change management to embed customer segmentation across teams.
• Oversee Brand Tracking across UK, US and Australia to inform marketing decisions.
• Uphold high standards for the use of customer insight across the organisation.

Skills

Customer insights leadership

Qualitative & quantitative research

Stakeholder engagement

Team management

AI for insights

Job description

Daily Mail is seeking an experienced Head of Customer Insight to lead a comprehensive, always-on customer insights function. You will build and own a continuous programme of qualitative and quantitative research, partnering with Brand, Product, Commercial, Strategy and external agencies to deliver actionable insights.

You will ensure insights are accessible via self-serve tools, dashboards and regular stakeholder engagement, while embedding customer thinking into planning, pricing, roadmaps and