Head of CRM - FinTech App

JR United Kingdom; Slough; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading fintech app is seeking a strategic and data-driven Head of CRM to lead transformative customer engagement initiatives. This role involves developing data-driven customer journeys and overseeing a high-performing team while navigating a significant digital transformation and rebranding process.

Qualifications

• Proven experience in CRM strategy and customer lifecycle marketing.
• Strong analytical skills with expertise in segmentation and automation.
• Ability to manage complex customer journeys across multiple touchpoints.

Responsibilities

• Design and implement a CRM strategy that supports ambitious growth targets.
• Build multi-channel customer journeys to improve onboarding, engagement, and retention.
• Oversee CRM automation tools and marketing technologies to drive efficiency.

Skills

Analytical Skills

Segmentation Expertise

Customer Lifecycle Marketing

Tools

Salesforce

Braze

Job description

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A fast-growing fintech app are looking for a strategic and data driven Head of CRM to transform customer engagement, drive retention, and enhance personalised user experiences. You'll lead a team to develop sophisticated, data-driven customer journeys that boost conversion and lifetime value.

The business are going through a re-brand and huge digital transformation - so experience working on large transformational projects are key

Responsibilities:

• Design and implement a CRM strategy that supports ambitious growth targets
• Build multi-channel customer journeys to improve onboarding, engagement, and retention
• There will be a migration of platforms in the next 6 months, so you and the Head of Martech will drive this
• Utilise data-driven insights to optimise personalisation and customer experience
• Oversee CRM automation tools and marketing technologies to drive efficiency
• Lead and mentor a high-performing CRM team – 4 DR

Experience:

• Proven experience in CRM strategy and customer lifecycle marketing
• Strong analytical skills with expertise in segmentation and automation
• Ability to manage complex customer journeys across multiple touchpoints
• Leadership experience in fast-paced digital or fintech environments.
• Salesforce or Braze experience would be preferred, but not essential