Head of CRM - FinTech App

Salt; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A fast-growing fintech app is seeking a strategic Head of CRM to enhance customer engagement and retention. You will lead a team to create data-driven customer journeys, optimize personalization, and oversee CRM tools. Experience in transformational projects is essential.

Qualifications

• Proven experience in CRM strategy and customer lifecycle marketing.
• Strong analytical skills with expertise in segmentation and automation.
• Leadership experience in fast-paced digital or fintech environments.

Responsibilities

• Design and implement a CRM strategy that supports ambitious growth targets.
• Build multi-channel customer journeys to improve onboarding, engagement, and retention.
• Lead and mentor a high-performing CRM team of 4 direct reports.

Skills

Analytical Skills

CRM Strategy

Customer Lifecycle Marketing

Leadership

Tools

Salesforce

Braze

Job description

This range is provided by Salt. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Head of CRM – Fintech App

Location: London

A fast-growing fintech app is looking for a strategic and data-driven Head of CRM to transform customer engagement, drive retention, and enhance personalized user experiences. You'll lead a team to develop sophisticated, data-driven customer journeys that boost conversion and lifetime value.

The business is undergoing a rebrand and a significant digital transformation, so experience working on large transformational projects is key.

Responsibilities:

• Design and implement a CRM strategy that supports ambitious growth targets
• Build multi-channel customer journeys to improve onboarding, engagement, and retention
• Drive the migration of platforms over the next 6 months in collaboration with the Head of Martech
• Utilize data-driven insights to optimize personalization and customer experience
• Oversee CRM automation tools and marketing technologies to improve efficiency
• Lead and mentor a high-performing CRM team of 4 direct reports

Experience:

• Proven experience in CRM strategy and customer lifecycle marketing
• Strong analytical skills with expertise in segmentation and automation
• Ability to manage complex customer journeys across multiple touchpoints
• Leadership experience in fast-paced digital or fintech environments
• Experience with Salesforce or Braze is preferred but not essential
• Ideally, experience working on an app

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Capital Markets, Financial Services, Internet Marketplace Platforms