Head of CRM - FinTech App

JR United Kingdom; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A fast-growing fintech app is seeking a strategic Head of CRM to enhance customer engagement and retention. You will lead a team to develop data-driven customer journeys and oversee CRM automation tools. Experience in transformational projects is essential.

Qualifications

• Proven experience in CRM strategy and customer lifecycle marketing.
• Ability to manage complex customer journeys across multiple touchpoints.

Responsibilities

• Design and implement a CRM strategy that supports ambitious growth targets.
• Build multi-channel customer journeys to improve onboarding, engagement, and retention.
• Lead and mentor a high-performing CRM team of 4 direct reports.

Skills

Analytical Skills

Leadership

Segmentation

Tools

Salesforce

Braze

Job description

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A fast-growing fintech app is looking for a strategic and data-driven Head of CRM to transform customer engagement, drive retention, and enhance personalized user experiences. You'll lead a team to develop sophisticated, data-driven customer journeys that boost conversion and lifetime value.

The business is undergoing a re-brand and a significant digital transformation, so experience working on large transformational projects is key.

Responsibilities:

1. Design and implement a CRM strategy that supports ambitious growth targets.
2. Build multi-channel customer journeys to improve onboarding, engagement, and retention.
3. Drive the migration of platforms in the next 6 months in collaboration with the Head of Martech.
4. Utilize data-driven insights to optimize personalization and customer experience.
5. Oversee CRM automation tools and marketing technologies to improve efficiency.
6. Lead and mentor a high-performing CRM team of 4 direct reports.

Experience:

• Proven experience in CRM strategy and customer lifecycle marketing.
• Strong analytical skills with expertise in segmentation and automation.
• Ability to manage complex customer journeys across multiple touchpoints.
• Leadership experience in fast-paced digital or fintech environments.
• Experience with Salesforce or Braze is preferred but not essential.