Head of CRM & Digital Growth

Brand Recruitment

Colchester

On-site

GBP 70,000 - 95,000

Full time

7 days ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Brand Recruitment is seeking a Head of CRM and Digital for a specialist distribution business in Colchester. You will lead CRM marketing, analytics, and customer journeys to drive repeat purchasing and higher customer value.

Working with Marketing and Sales, you will own HubSpot configurations, segmentation, automation, and reporting. This hands‑on leadership role offers scope to build a small team and shape the function.

Qualifications

Experience in CRM, lifecycle marketing or customer engagement in B2B.
Ability to turn customer data into measurable growth and communications.
Experience contributing to CRM implementations, website projects or digital change.

Responsibilities

Own the CRM marketing strategy and roadmap.
Lead HubSpot development including segmentation, campaigns and automation.
Improve customer visibility, data quality and platform usage with Sales leadership.
Develop onboarding, retention, cross-sell and reactivation programmes.
Use customer insight to identify opportunities for repeat business and share of wallet.
Collaborate with Marketing to create communications for customers and new audiences.
Represent CRM needs in website redevelopment and digital projects.
Improve digital journeys and drive online ordering adoption.
Establish reporting linking engagement to commercial outcomes.
Assess where AI and automation can add value and scale the function.