Head of CRM and Digital

Brand Recruitment; Colchester; On-site; GBP 70,000 - 95,000; Full time

Job summary

Brand Recruitment is seeking a Head of CRM and Digital for a specialist distribution business in Colchester. You will lead CRM marketing, analytics, and customer journeys to drive repeat purchasing and higher customer value.

Working with Marketing and Sales, you will own HubSpot configurations, segmentation, automation, and reporting. This hands‑on leadership role offers scope to build a small team and shape the function.

Qualifications

• Experience in CRM, lifecycle marketing or customer engagement in B2B.
• Ability to turn customer data into measurable growth and communications.
• Experience contributing to CRM implementations, website projects or digital change.

Responsibilities

• Own the CRM marketing strategy and roadmap.
• Lead HubSpot development including segmentation, campaigns and automation.
• Improve customer visibility, data quality and platform usage with Sales leadership.
• Develop onboarding, retention, cross-sell and reactivation programmes.
• Use customer insight to identify opportunities for repeat business and share of wallet.
• Collaborate with Marketing to create communications for customers and new audiences.
• Represent CRM needs in website redevelopment and digital projects.
• Improve digital journeys and drive online ordering adoption.
• Establish reporting linking engagement to commercial outcomes.
• Assess where AI and automation can add value and scale the function.

Skills

HubSpot

CRM strategy

Lifecycle marketing

Data analysis

B2B marketing

Tools

HubSpot

Job description

This specialist distribution business has experienced astronomical growth over recent years and have gone from strength to strength with revenue doubling in a couple of years. Strong customer relationships, excellent service and a team who know their market inside out have helped drive that success. With further opportunities opening up, they are investing in the technology, insight and customer engagement needed to keep that momentum going.

An established marketing function is already in place alongside experienced sales leadership and on the back of a new website and HubSpot implementation they have retained us to search for a Head of CRM and Digital – creating a real opportunity for someone to shape how the business uses customer data and digital channels to grow.

The Role – Head of CRM and Digital

You’ll lead the development of CRM and customer engagement, turning data into practical programmes that encourage repeat purchasing, strengthen retention and increase customer value. There’s plenty to build here and the opportunity to see your ideas make a tangible commercial difference.

Working alongside the Marketing Manager and Sales Leadership you’ll bring expertise in segmentation, automation, analytics and customer journeys. You’ll complement an experienced team with deep market knowledge while taking ownership of the CRM marketing strategy and its delivery.

This is a hands‑on leadership role with scope to develop the function and build a small team as the business continues to grow.

Key Responsibilities – Head of CRM and Digital

• Own the CRM marketing strategy and roadmap, aligning activity with the business’s commercial priorities.
• Lead the development of marketing requirements within HubSpot, including segmentation, campaign structures, customer journeys and automation.
• Work with sales leadership and implementation partners to improve customer visibility, data quality and use of the platform.
• Develop targeted programmes covering onboarding, retention, cross‑selling and customer reactivation.
• Use customer insight and purchasing behaviour to identify opportunities for repeat business and increased share of wallet.
• Work alongside the Marketing Manager to create relevant communications for established customers and emerging audiences.
• Represent CRM and customer engagement requirements within the website redevelopment project.
• Improve digital customer journeys and encourage greater adoption of online ordering.
• Establish reporting that connects customer engagement activity with meaningful commercial outcomes.
• Assess where AI, automation and digital tools can add value.
• Shape the future development of the function, including team structure and skills.

About You – Head of CRM and Digital

You’ll bring experience in CRM, lifecycle marketing or customer engagement within a B2B environment. You’ll understand how to turn customer data into relevant communications and measurable growth, with the confidence to set the direction and get involved in delivery.

You’ll also bring:

• Strong working knowledge of HubSpot or a comparable CRM and marketing automation platform.
• Experience developing segmentation, automated journeys and targeted customer campaigns.
• A track record of improving retention, repeat purchasing or customer value.
• Experience contributing to CRM implementations, website projects or wider digital change.
• The analytical ability to spot opportunities and translate them into practical action.
• Strong commercial judgement and a pragmatic approach to getting things moving.
• Confidence collaborating with experienced colleagues across sales and marketing.
• The ambition to build a function and develop a small team.

This is an opportunity to take ownership of an important new capability within a business that has already achieved exceptional growth. You’ll have established expertise around you and plenty of room to make your own contribution to what comes next. Due to the busy and booming environment at present, ideally candidates should be able to work five days a week on site in Colchester