Head of Creative Social

SAMY; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A global social-first agency is seeking a Senior Creative Leader in the UK to oversee the execution of groundbreaking social-first campaigns. You'll lead a talented team, driving creative excellence across various platforms. The role demands 10+ years in social-first campaign leadership, fostering relationships with clients and ensuring innovative strategies that deliver engagement and business results. This position is pivotal in positioning the agency as a leader in social creativity and brand experience.

Qualifications

• 10+ years of experience leading social-first creative campaigns.
• Deep understanding of social platforms (TikTok, Instagram, LinkedIn, YouTube).
• Proven ability to deliver award-winning creative social work.

Responsibilities

• Lead the creative social vision and execution for Samy in the UK.
• Develop and implement pioneering creative social strategies.
• Act as a senior client partner providing strategic consultation.

Skills

Creative leadership

Strategic thinking

Client relationship management

Social media expertise

Team mentorship

Analytical skills

Job description

SAMY is a leading global social first agency. We activate end-to-end media strategies, connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter.

We are the first international ecosystem fueled by creativity, technology and culture, and by a team of 900+ people across 20 offices and 55 markets, serving more than 270 leading clients, including Europe, the U.S. and Latin America, who live and breathe social-first. Together, we create relevancy in the social universe for blue-chip brands such as L’Oréal, The North Face, Diageo, Microsoft and Samsung, among others.

Our vision is to lead the evolution of brand communication. At our core, we are Bold, Human and Transformative. We are adventurous. SAMY is where your career pushes boundaries and unlocks your highest potential. We were born with a desire to go further. To defy the status quo. To reshape our world.

This is your opportunity to work around the globe. With exciting clients. In projects that shape the industry.

Lead the creative social vision and execution for Samy in the UK, shaping breakthrough social-first campaigns that blend creativity, culture, and strategy. You’ll oversee a high-performing team of more than 15 creative social specialists, driving excellence across ideation, storytelling, and performance. Partner with top clients to craft bold, culturally relevant content strategies that grow engagement, brand love, and business results. As a key member of Samy’s leadership team, you’ll champion creative innovation, inspire teams, and position Samy as a global leader in social creativity and brand experience.

Creative & Strategic Leadership

• Develop and implement pioneering creative social strategies that fuse brand storytelling, audience insights, and platform innovation.

• Serve as creative lead and strategic partner for multiple clients across consumer, corporate, B2B, and B2C sectors.

• Partner closely with Strategy, Data, and Performance teams to ensure creative excellence is grounded in insight and delivers measurable impact.

• Push creative boundaries on TikTok, Instagram, YouTube, LinkedIn, and emerging platforms—keeping Samy at the forefront of digital trends and cultural relevance.

• Oversee creative development of social campaigns, ensuring ideas are executed with excellence, authenticity, and platform fluency.

Client & Business Leadership

• Act as a senior client partner, providing visionary guidance, creative direction, and high-level strategic consultation.

• Drive the creative component of new business opportunities and pitch development, collaborating with strategy and growth teams to win key accounts.

• Build and maintain trusted relationships with clients and external partners, positioning Samy as a go-to agency for creative social innovation.

Team Leadership & Development

• Lead, mentor, and inspire a multidisciplinary team of creative social experts, copywriters, and content creators.

• Foster a culture of creative curiosity, collaboration, and craft excellence.

• Champion continuous learning and experimentation, ensuring the team is always ahead of the curve in social innovation, tools, and creative tech.

Performance & Innovation

• Define creative KPIs and oversee measurement frameworks to evaluate creative performance and impact.

• Drive innovation in storytelling formats, creator collaborations, and real-time content approaches.

• Translate data and audience insights into creative opportunities and actionable storytelling strategies.

Technical Skills

• 10+ years of proven experience leading social-first creative campaigns, with at least 3 years in a senior leadership role.

• Deep understanding of social platforms (TikTok, Instagram, LinkedIn, YouTube, X, emerging formats) and the UK digital landscape.

• Proven ability to deliver award-winning creative social work for both B2B and B2C clients.

• Strong people management and leadership skills with experience growing high-performing creative teams.

• Excellent client-facing and presentation skills, with the ability to inspire and influence at senior levels.

• Expertise in integrating creative, data, and strategy to deliver business outcomes.

Soft Skills

• Creative visionary with a strategic mindset.

• Strong leadership and mentoring abilities.

• Highly collaborative and solutions-oriented.

• Analytical and insight-driven.

• Entrepreneurial and business-focused.

• Strong sense of ownership and accountability.