Business Development Executive

Pop Mart; Greater London; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

POP MART is seeking a Business Development Executive for its Roboshop network in Europe. The role focuses on identifying new locations, supporting landlord discussions, and coordinating site launches from assessment to operation.

You will work with the head of BD and market stakeholders to progress projects efficiently, monitor performance and contribute to commercial analysis across locations.

Qualifications

• Bachelor’s degree or equivalent in Business, Marketing, Real Estate, Retail Management or related discipline.
• Around 2–3 years of experience in business development, retail expansion, property, partnerships or project coordination.
• Strong organisational and project coordination skills for multiple locations and priorities.
• Commercial awareness with basic sales, cost, ROI and performance data.
• Strong communication and interpersonal skills to engage landlords, partners and internal stakeholders.
• Proactive, hands-on with attention to detail and project follow-through.
• Proficiency in Excel, PowerPoint and project tracking tools.
• Fluent written and spoken English.

Responsibilities

• Identify potential Roboshop locations across Europe and assist in site evaluation.
• Coordinate Roboshop projects from approval to launch with internal and external partners.
• Monitor sales and operational performance by location and support business cases.
• Maintain relationships with landlords, shopping centres and commercial partners.

Skills

Project coordination

Communication

Detail oriented

English fluency

Education

Bachelor’s degree in Business/Marketing/Real Estate/Retail Management

Tools

Excel

PowerPoint

Job description

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Business Development Executive, Roboshop Location: London, UK Department: Retail Expansion, Europe Employment Type: Full time, Permanent

The Role

The Business Development Executive, Roboshop will support the expansion and day to day development of POP MART’s Roboshop network across Europe. The role will focus on identifying potential locations, supporting commercial discussions with landlords and partners, coordinating new site launches and monitoring the performance of existing locations. Working closely with iHead of BD and local market stakeholders, the Business Development Executive will help ensure Roboshop projects progress efficiently from initial opportunity assessment through installation, launch and ongoing operation.

Key Responsibilities

1. Location Development & Business Support Research and identify potential Roboshop locations across Europe, including shopping centres, transport hubs, tourist destinations and other high footfall locations. Support site evaluation using factors such as footfall, customer profile, commercial terms, sales potential and expected return on investment. Assist with landlord, property agent and commercial partner discussions, including preparation of proposals and supporting information.
2. Project Coordination & Launch Coordinate Roboshop projects from site approval through contracting, installation and launch, maintaining clear timelines and following up on outstanding actions. Work with internal teams on machine procurement, logistics, branding, merchandising and other launch requirements. Coordinate with local teams and external partners to support site access, installation arrangements and smooth operational handover.
3. Performance & Commercial Analysis Maintain accurate Roboshop location, pipeline and project trackers and provide regular progress updates. Monitor sales and operational performance by location, identifying potential performance issues and opportunities for improvement. Support preparation of business cases, financial analysis and recommendations for new locations, formats or market pilots.
4. Partner & Stakeholder Coordination Maintain effective relationships with landlords, shopping centre management teams, commercial partners and other external stakeholders. Work closely with Retail, Merchandising, Supply Chain, Finance and other internal teams to resolve operational or commercial issues. Support cross market Roboshop initiatives and ensure relevant information and best practices are shared across European markets.

Experience, Skills & Qualifications

• Bachelor’s degree or equivalent experience in Business, Marketing, Real Estate, Retail Management or a related discipline.
• Around 2 to 3 years of relevant experience in business development, retail expansion, property, account management, partnerships or project coordination.
• Strong organisational and project coordination skills, with the ability to manage multiple locations and priorities at the same time.
• Good commercial awareness and confidence working with basic sales, cost, ROI and performance data.
• Strong communication and interpersonal skills, with the confidence to engage with landlords, commercial partners and internal stakeholders.
• Proactive and hands on working style, with strong attention to detail and the ability to follow projects through to completion.
• Good proficiency in Excel, PowerPoint and general project or business tracking tools.
• Fluent written and spoken English.

Desirable Qualifications

• Experience in retail development, vending, automated retail or other non traditional retail channels.
• Familiarity with the UK or wider European retail and commercial property landscape.
• Experience within toys, collectibles, lifestyle, entertainment or pop culture retail.
• Chinese or another European language would be advantageous, but is not essential.
• Experience working in an international or cross cultural business environment.

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POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

POP MART is a rising global force in pop culture and entertainment. Our purpose is to celebrate daily moments and inspire through designer toys and fun experiences. Our focus is IP incubation & operations, designer toys & retail, theme parks & experiences, also digital entertainment. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. We manage & represent incredible artists from all over the world. Our roster spans dozens of iconic characters, like MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and more. With our IP characters, we create iconic cross-overs. Our mission is to light up passion & bring joy around the world. POP MART is not just a brand, it's a galaxy of creative possibilities.