Head of Branded Entertainment & Partnerships

OMD; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

OMD is seeking an entrepreneurial Branded Development Director to lead the Branded Entertainment offering on a 12-month fixed-term contract. Reporting to the Head of OMD Create, you’ll oversee strategy, creative output and commercial success across the agency, working with Lidl, Beiersdorf, Noble Foods, Aviva and Channel 4.

You will transform business challenges into insight-led content ideas, building partnerships with broadcasters, publishers, platforms, production companies and talent to

Qualifications

• Significant experience in branded entertainment, content partnerships or entertainment marketing at Director level or equivalent.
• A track record of creating and delivering standout content-led campaigns, original IP and co-productions.
• Strong commercial and negotiation skills with experience managing budgets and partnership agreements.
• Established relationships across broadcasters, publishers, platforms, production companies, talent and rights holders.
• Experience building trusted relationships with senior clients and stakeholders.
• Strong people leadership skills and a passion for developing talent.
• Knowledge of legal, editorial, compliance and brand safety requirements, including broadcaster regulations.
• A genuine passion for entertainment, storytelling and creating content audiences actively choose to engage with.

Responsibilities

• Lead branded entertainment strategy and creative output across a portfolio of clients.
• Develop and pitch distinctive content partnerships, original IP and co-productions.
• Act as a trusted advisor to clients and planning teams on content strategy, talent, distribution and measurement.
• Build and manage senior relationships across media owners, talent partners and production companies.
• Lead commercial negotiations, project scoping, budgeting, forecasting and profitability.
• Oversee campaign delivery, ensuring projects meet deadlines, objectives and compliance requirements.
• Coach and develop members of the OMD Create team while leading multidisciplinary project teams.
• Drive effectiveness measurement, award entries and future growth opportunities.
• Proactively seek opportunities to grow the Create branded entertainment pipeline, contributing to an ambitious but achievable commercial target.

Skills

Branded entertainment leadership

Content partnerships

Senior client relationships

Job description

OMD is seeking an entrepreneurial Branded Development Director to lead the Branded Entertainment offering on a 12-month fixed-term contract. Reporting to the Head of OMD Create, you’ll oversee strategy, creative output and commercial success across the agency, working with Lidl, Beiersdorf, Noble Foods, Aviva and Channel 4.

You will transform business challenges into insight-led content ideas, building partnerships with broadcasters, publishers, platforms, production companies and talent to