Director, Branded Entertainment Strategy

WPP Media Limited; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media, the UK’s leading media network, seeks an Associate Director to steer strategy and execution of branded entertainment across major brands. You will lead responses to briefs, secure premium platform partnerships, and drive end-to-end creation from concept to delivery.

You will oversee cross-functional teams, manage complex partnerships, and ensure measurable business impact while navigating a fast-changing entertainment landscape with senior leadership.

Qualifications

• 5+ years experience in branded entertainment and related fields.
• Proven track record of managing end-to-end branded entertainment properties.
• Strong commercial acumen with negotiating content production deals, rights structures, and platform partnerships.
• Deep fluency across the contemporary entertainment landscape—from traditional TV/streaming formats to social video ecosystem dynamics.
• Strong, active network across production companies, media owners, platforms, and talent management agencies.
• Exceptional presentation, narrative building, and client relationship management skills.
• Collaborative mindset with the ability to navigate complex matrix organizations.

Responsibilities

• Drive branded entertainment initiatives across agency teams and client accounts.
• Lead on key client briefs translating brand challenges into entertainment strategies.
• Identify trends across streaming, the creator economy, gaming, and sports for opportunities.
• Oversee ideation, pitching, and packaging of entertainment formats and partnerships.
• Bridge client objectives with external partners to co-develop IP.
• Lead commercial deal structuring and rights management to maximize value.
• Cultivate relationships with platforms, studios, and talent to access premium IP.
• Collaborate with internal teams to embed entertainment into core client strategy.
• Apply measurement frameworks to live campaigns to track ROI and outcomes.

Skills

Branded entertainment

Content partnerships

Media production

Creative agency experience

Commercial acumen

Job description

WPP Media, the UK’s leading media network, seeks an Associate Director to steer strategy and execution of branded entertainment across major brands. You will lead responses to briefs, secure premium platform partnerships, and drive end-to-end creation from concept to delivery.

You will oversee cross-functional teams, manage complex partnerships, and ensure measurable business impact while navigating a fast-changing entertainment landscape with senior leadership.