Director, Branded Entertainment & Partnerships

OMDGRPUK OMD Group Ltd; United Kingdom; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Omnicom Group's OMD Create invites a Branded Development Director to lead the branded entertainment offering on a 12-month fixed-term contract, overseeing strategy, creative output and profitability across a client portfolio including Lidl, Beiersdorf and Channel 4.

Reporting to Head of OMD Create, you will drive insight-led content ideas, build partnerships with broadcasters, production companies and talent, and coach teams to deliver measurable impact.

Qualifications

• Significant experience in branded entertainment, content partnerships or entertainment marketing at Director level or equivalent.
• Track record of creating and delivering standout content-led campaigns, original IP and co-productions.
• Strong commercial and negotiation skills with experience managing budgets and partnership agreements.
• Established relationships across broadcasters, publishers, platforms, production companies, talent and rights holders.
• Experience building trusted relationships with senior clients and stakeholders.
• Strong people leadership skills and a passion for developing talent.
• Knowledge of legal, editorial, compliance and brand safety requirements, including broadcaster regulations.
• Genuine passion for entertainment, storytelling and creating content audiences actively choose to engage with.

Responsibilities

• Lead branded entertainment strategy and creative output across a portfolio of clients.
• Develop and pitch distinctive content partnerships, original IP and co-productions.
• Act as a trusted advisor to clients and planning teams on content strategy, talent, distribution and measurement.
• Build and manage senior relationships across media owners, talent partners and production companies.
• Lead commercial negotiations, project scoping, budgeting, forecasting and profitability.
• Oversee campaign delivery, ensuring projects meet deadlines, objectives and compliance requirements.
• Coach and develop members of the OMD Create team while leading multidisciplinary project teams.
• Drive effectiveness measurement, award entries and future growth opportunities.
• Proactively seek opportunities to grow the Create branded entertainment pipeline, contributing to an ambitious but achievable commercial target.

Job description

Omnicom Group's OMD Create invites a Branded Development Director to lead the branded entertainment offering on a 12-month fixed-term contract, overseeing strategy, creative output and profitability across a client portfolio including Lidl, Beiersdorf and Channel 4.

Reporting to Head of OMD Create, you will drive insight-led content ideas, build partnerships with broadcasters, production companies and talent, and coach teams to deliver measurable impact.