Head of Brand Marketing

JR United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An ambitious B-Corp SME in the health & wellness sector is seeking a dynamic Head of Brand Marketing. This role offers an exciting opportunity to lead brand vision and drive impactful campaigns across multiple channels, especially TikTok and Instagram. You will manage a talented team and collaborate closely with the CEO and other executives to ensure cohesive brand execution. If you have a challenger brand experience and a creative mindset, this is your chance to make a meaningful impact in a mission-led environment with a bold vision for the future.

Qualifications

• Proven success in fast-moving, purpose-driven consumer brands.
• Strong experience in crafting in-store and online shopper journeys.

Responsibilities

• Lead brand vision and manage a high-performing team.
• Shape and drive social media strategies on TikTok and Instagram.
• Collaborate with C-suite executives for strategic direction.

Skills

Brand Leadership

Creative Campaign Management

Shopper Marketing

Social Media Strategy

Team Management

Market Insight

Job description

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The TalentPool Company is thrilled to partner with an ambitious, mission-led B-Corp SME in the health & wellness category, experiencing phenomenal growth, to find their next superstar Head of Brand Marketing.

As Head of Brand Marketing, you'll lead the brand vision—driving awareness, engagement, and love through science-backed, consumer-first storytelling. You’ll manage and mentor a team of three, oversee bold cross-channel campaigns, and shape a standout social strategy, especially across TikTok and Instagram.

Working closely with the CEO, you'll sit on the exec team, collaborating with sales, operations, ecommerce, and R&D to ensure cohesive brand execution. From shopper marketing (in-store and online) across Grocery & High Street channels, to trend analysis and market insight, you’ll be at the forefront of scaling impact and presence.

Key Responsibilities:

• Brand Leadership: Champion the brand’s voice and vision, growing awareness and love while staying true to the company’s science-backed and consumer-led principles.
• Team Management: Lead and inspire a high-performing team of three across creative, brand, and packaging design.
• Strategic Direction: Collaborate at C-suite level with Heads of Sales and Operations, reporting to the CEO and Board.
• Social Media Strategy: Shape and drive TikTok and Instagram strategy, working closely with in-house video and graphic creatives.
• Campaign Management: Lead punchy, effective campaigns across multiple channels with creativity and consistency.
• Shopper Marketing: Deliver compelling in-store and online shopper experiences that convert and inspire.
• Market Insight: Stay ahead of category trends and sustainability, turning insights into actionable opportunities.
• Cross-functional Collaboration: Align with ecommerce, sales, R&D, and operations to ensure brand coherence and impact.

What We’re Looking For:

• Challenger Brand Experience: Proven success in fast-moving, purpose-driven consumer brands (ideally in food, drink, or healthcare).
• Creative Mindset: A flair for bold, effective campaigns on an SME budget—TikTok mastery is essential.
• Shopper Marketing Know-How: Strong experience crafting in-store and online shopper journeys across Supermarkets and High Street channels.
• Leadership: Demonstrated ability to lead and elevate a marketing team.

This is a rare chance to join a high-performing, mission-led SME with a proud heritage and a bold vision for the future. If you're looking to make a meaningful impact while working with a passionate, values-driven team, this could be your perfect next step.

Location: Central London - super flexible hybrid office policy