Head of Brand Marketing

The TalentPool Company; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Join a mission-driven B-Corp SME in the health and wellness sector as the Head of Brand Marketing. You'll drive brand awareness through innovative storytelling, manage a talented team, and collaborate with C-suite executives to ensure cohesive brand execution. This role offers the chance to make a significant impact in a rapidly growing company that values creativity and consumer engagement. If you're passionate about building brands and leading teams in a dynamic environment, this opportunity is perfect for you.

Qualifications

• Experience in fast-moving consumer brands, preferably in health or food sectors.
• Ability to lead a marketing team and drive effective campaigns.

Responsibilities

• Lead brand vision and manage a high-performing marketing team.
• Shape social media strategies and oversee impactful campaigns.

Skills

Brand Leadership

Social Media Strategy

Creative Campaign Development

Shopper Marketing

Team Management

Education

Bachelor's Degree in Marketing or related field

Tools

TikTok

Instagram

Job description

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The TalentPool Company provided pay range

This range is provided by The TalentPool Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

The TalentPool Company is thrilled to partner with an ambitious, mission-led B-Corp SME in the health & wellness category, experiencing phenomenal growth, to find their next superstar Head of Brand Marketing.

As Head of Brand Marketing, you'll lead the brand vision—driving awareness, engagement, and love through science-backed, consumer-first storytelling. You’ll manage and mentor a team of three, oversee bold cross-channel campaigns, and shape a standout social strategy, especially across TikTok and Instagram.

Working closely with the CEO, you'll sit on the exec team, collaborating with sales, operations, ecommerce, and R&D to ensure cohesive brand execution. From shopper marketing (in-store and online) across Grocery & High Street channels, to trend analysis and market insight, you’ll be at the forefront of scaling impact and presence.

Key Responsibilities:

• Brand Leadership: Champion the brand’s voice and vision, growing awareness and love while staying true to the company’s science-backed and consumer-led principles.
• Team Management: Lead and inspire a high-performing team of three across creative, brand, and packaging design.
• Strategic Direction: Collaborate at C-suite level with Heads of Sales and Operations, reporting to the CEO and Board.
• Social Media Strategy: Shape and drive TikTok and Instagram strategy, working closely with in-house video and graphic creatives.
• Campaign Management: Lead punchy, effective campaigns across multiple channels with creativity and consistency.
• Shopper Marketing: Deliver compelling in-store and online shopper experiences that convert and inspire.
• Market Insight: Stay ahead of category trends and sustainability, turning insights into actionable opportunities.
• Cross-functional Collaboration: Align with ecommerce, sales, R&D, and operations to ensure brand coherence and impact.

What We’re Looking For:

• Challenger Brand Experience: Proven success in fast-moving, purpose-driven consumer brands (ideally in food, drink, or healthcare).
• Creative Mindset: A flair for bold, effective campaigns on an SME budget—TikTok mastery is essential.
• Shopper Marketing Know-How: Strong experience crafting in-store and online shopper journeys across Supermarkets and High Street channels.
• Leadership: Demonstrated ability to lead and elevate a marketing team.

This is a rare chance to join a high-performing, mission-led SME with a proud heritage and a bold vision for the future. If you're looking to make a meaningful impact while working with a passionate, values-driven team, this could be your perfect next step.

Location: Central London - super flexible hybrid office policy

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Personal Care Product Manufacturing, Retail Health and Personal Care Products, and Food and Beverage Manufacturing

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