Head of Brand & Digital Marketing

Beko Europe; Watford; Hybrid; GBP 110,000 - 140,000; Full time

Benefits offered by this job

Bonus

Company car/Car allowance

Excellent benefits

Job summary

Beko Europe, a leading global home appliance brand, is seeking a Head of Brand & Digital Marketing to develop and lead our brand strategy. You will drive integrated campaigns across TV, digital, social and OOH, working with HQ and UK teams to execute the brand plans within a c£6m brand budget and total marketing budget of c£10m.

The role is hybrid, based in Watford, with 4 days in the office and 1 day from home, offering scope to shape consumer-led campaigns and ROI across markets.

Qualifications

• Degree in Marketing, Business or related field.
• 10+ years' experience in brand marketing and 15+ years in Marketing.
• Strong digital marketing expertise across social, SEO, CRM and performance marketing.
• Experience leading and developing high-performing teams.
• Experience working in a complex, international matrix organisation.

Responsibilities

• Develop and implement an integrated brand marketing strategy aligned with business goals and budgeted targets.
• Lead brand-building campaigns across multiple channels (TV, social, digital, radio, OOH) to boost awareness and consideration.
• Manage and optimize digital channels including SEO, social media, email marketing and content marketing.
• Partner with product, trade marketing and sales to ensure aligned brand and digital strategies.
• Lead, mentor and develop a high-performing brand & digital marketing team and set clear KPIs.

Skills

Brand strategy

Campaign management

Digital marketing

Leadership

Stakeholder management

Budget management

International experience

Education

Marketing/Business degree

Job description

The Head of Brand & Digital Marketing is responsible for developing and leading the strategy for the brand team, ensuring consistent brand messaging across all platforms and channels. This role will drive brand awareness & consideration through compelling campaign activation leveraging scale & impactful consumer led campaigns, working closely with HQ in developing brand plans and with UK product & trade teams to execute locally support overall business objectives with a total brand marketing budget of c£6m from a total marketing budget of c£10m.

Hybrid working: 4 days per week in the office (or equivalent) and 1 day working from home with flexible core working hours to help travel times.

Your responsibilities will include

Brand building strategy & campaigns development

• Develop and implement an integrated brand marketing strategy that aligns with overall & business goals delivering the budgeted targets focused on profitable growth.
• Develop brand growth strategies focused on accelerated growth of strategic priorities (eg. NPI, premium ranges, sub segments, consumer needs, channel/customer needs).
• Plan and execute the brand-building strategies & campaigns across multiple channels (eg. TV, social, digital, radio, OOH etc) to increase brand awareness & consideration.
• Lead the management and optimization of digital channels, including SEO, social media, email marketing & content marketing.
• Develop a renewed focus on more aspirational, emotional, creative, brand building.

Market and brand analysis & tracking

• Be the guardian of consumer & brand understanding leading research projects to understand brand audience & targeting
• Campaign analysis in relation to awareness, consideration, net sales, profit & market share.
• Lead data-driven initiatives, using perf marketing tools to optimize campaigns and drive ROI.
• Keep track of marketing OPEX levels and adapt budgets based on strategic priorities while ensuring visibility of spends adhering to budget management principles & priorities.

Cross-Functional Collaboration:

• Work closely with product, trade marketing & sales teams to ensure brand and digital strategies support business objectives and customer needs.
• Partner with external agencies and vendors for the execution of campaigns, creative production, and performance optimization.
• Work closely with HQ to develop the total brand plans.
• Lead, mentor, and develop a high-performing & engaged team of brand & digital marketers.
• Set clear objectives, KPIs, and performance expectations for the team, fostering a culture of creativity, innovation, and results-driven execution.
• Support & nurture the team working closely with them support their initiatives and plans and to create a strong ONE team mentality while also integrating them into the whole marketing team working closely with trade and product.
• Work with the team to upskill on key brand building theories and strategies to develop a succession plan.
• Degree in Marketing, Business or related field.
• 10+ years' experience in brand marketing and 15+ years in Marketing.
• Proven track record of growing consumer brands through integrated campaigns.
• Experience within FMCG, Consumer Electronics or Consumer Durables.
• Strong digital marketing expertise across social, SEO, CRM and performance marketing.
• Experience leading and developing high-performing teams.
• Experience working in a complex, international matrix organisation.
• Strong commercial, stakeholder management and budget management skills.
• Creative, consumer-focused and results-driven leader.

Why Join Beko Europe

• Work with a leading global brand with a reputation for quality and innovation.
• Be part of a collaborative, high-performing commercial team.
• Competitive salary, bonus, company car/car allowance and excellent benefits.
• Real opportunities for career progression within a global organisation.