Brand & Digital Marketing Leader for Global Growth

Beko Europe; Watford; Híbrido; GBP 110.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus

Company car/Car allowance

Excellent benefits

Descripción de la vacante

Beko Europe, a leading global home appliance brand, is seeking a Head of Brand & Digital Marketing to develop and lead our brand strategy. You will drive integrated campaigns across TV, digital, social and OOH, working with HQ and UK teams to execute the brand plans within a c£6m brand budget and total marketing budget of c£10m.

The role is hybrid, based in Watford, with 4 days in the office and 1 day from home, offering scope to shape consumer-led campaigns and ROI across markets.

Formación

• Degree in Marketing, Business or related field.
• 10+ years' experience in brand marketing and 15+ years in Marketing.
• Strong digital marketing expertise across social, SEO, CRM and performance marketing.
• Experience leading and developing high-performing teams.
• Experience working in a complex, international matrix organisation.

Responsabilidades

• Develop and implement an integrated brand marketing strategy aligned with business goals and budgeted targets.
• Lead brand-building campaigns across multiple channels (TV, social, digital, radio, OOH) to boost awareness and consideration.
• Manage and optimize digital channels including SEO, social media, email marketing and content marketing.
• Partner with product, trade marketing and sales to ensure aligned brand and digital strategies.
• Lead, mentor and develop a high-performing brand & digital marketing team and set clear KPIs.

Conocimientos

Brand strategy

Campaign management

Digital marketing

Leadership

Stakeholder management

Budget management

International experience

Educación

Marketing/Business degree

Descripción del empleo

Beko Europe, a leading global home appliance brand, is seeking a Head of Brand & Digital Marketing to develop and lead our brand strategy. You will drive integrated campaigns across TV, digital, social and OOH, working with HQ and UK teams to execute the brand plans within a c£6m brand budget and total marketing budget of c£10m.

The role is hybrid, based in Watford, with 4 days in the office and 1 day from home, offering scope to shape consumer-led campaigns and ROI across markets.