Digital and Trade Marketing Manager

Haier Europe; Warrington; Hybrid; GBP 50,000; Full time

Benefits offered by this job

£50,000 salary DOE

Bonus

Pension contribution

BUPA health insurance

Life cover

25 days holiday

Employee assistance programme

Training support schemes

Discounts on products

Job summary

A leading appliance company in the UK is seeking a Digital and Trade Marketing Manager. This role entails leading trade marketing initiatives across channels and driving brand visibility through strategic insights. The ideal candidate will have extensive experience in trade and digital marketing, strong analytical skills, and the ability to work collaboratively. This position offers a competitive salary of £50,000 DOE, hybrid working arrangements, and a benefits package that includes a bonus and training support.

Qualifications

• Extensive experience in trade and digital marketing within related sectors.
• Ability to use marketing data for decision-making.
• Proficient planning and organizational skills.

Responsibilities

• Lead planning and execution of trade marketing initiatives.
• Develop business plans to meet trade channel objectives.
• Drive performance through data-led decisions and collaboration.

Skills

Trade marketing experience

Digital marketing experience

Analytical skills

Organisational skills

Collaborative team player

Job description

Digital and Trade Marketing Manager

Here at Haier Europe (Candy, Hoover, Haier) our ambition is simple: to be the number one domestic appliance and smart home business in the UK and Ireland. As we grow our business, we are looking for a Digital and Trade Marketing Manager to support the growth of our Hoover Floorcare and Haier Kitchen Appliances brands. You’ll lead the planning and execution of trade marketing initiatives that bring our brands to life across every retail channel – online, offline and omnichannel. This high‑impact, cross‑functional role is responsible for shaping how our products appear, sell through and win in the market.

By blending strategic insight, in‑store and digital shelf expertise, and an understanding of shopper behaviour, you’ll ensure that every pound invested delivers measurable growth and brand advantage. From optimising the digital shelf and delivering best‑in‑class product visibility online to developing compelling in‑store activations that convert shoppers at the point of purchase, this role is hands‑on and central to delivering the commercial and brand objectives of the SDA business. You’ll drive performance through data‑led decisions, creative execution, and strategic collaboration, turning trade marketing into a key growth lever for the business.

Responsibilities & Experience

With extensive experience in both trade marketing and digital marketing – gained within consumer appliances, consumer electronics, consumer durables, FMCG or retail – you will develop business plans to meet key trade channel objectives. Using marketing data (e.g. GfK) to support plans and decision‑making, you’ll apply excellent analytical skills and insight management. Your planning and organisational skills will ensure regular and effective reviews of trade channel targets and progress. A collaborative team player, you will also support the wider team on new digital and marketing initiatives.

You’ll be based at our Birchwood Park office (WA3 6XG) with hybrid working available (3 days office/2 days home).

Benefits

• £50,000 DOE
• Bonus
• Pension contribution
• BUPA
• Life cover
• 25 days holiday (+ statutory bank holidays)
• Employee assistance programme
• Training support schemes to aid your development
• Brilliant discounts on our products and access to Reward Gateway which offers a wide range of retailer discounts

Our commitment to diversity and inclusion helps ensure the ideas, perspectives and experiences of all colleagues support a culture of learning and attract world‑class talent. We welcome applications from all sections of the community, and candidates will be equally assessed and selected based on objective criteria.

Apply now.