Content Marketing,Senior Specialist (Content Strategy & Storytelling)

Darktrace; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

23 days holiday

Pension 4% employer

BUPA private medical

Life assurance 4x salary

Employee Assistance Programme

Cycle to work

Job summary

Darktrace is seeking a Manager, Content Marketing to translate complex cybersecurity concepts into engaging narratives. You will own the content calendar, craft long-form thought leadership, and develop short-form assets for campaigns, social, and email.

You will work with Product Marketing, Threat Research, and external writers to maintain a strong editorial voice and scale content with AI-powered tools. You will align content with campaign themes, ensure quality and brand consistency, and

Qualifications

• Translate complex cybersecurity concepts into engaging, audience-focused content.
• Develop and maintain editorial voice and quality bar across content.
• Collaborate with PMM to translate product positioning into narrative content.
• Manage content from ideation to publication across formats.

Responsibilities

• Own the content calendar and editorial roadmap across blogs and long-form assets.
• Write and edit high‑quality long-form content (thought leadership, reports, ebooks).
• Create short‑form content for social, email, and campaigns.
• Develop content for emerging formats (video scripts, webinars, multimedia).
• Collaborate with Design to ensure strong storytelling and visual execution.
• Partner with SEO/AEO to optimize discoverability without losing narrative.

Skills

Content strategy

Editorial judgment

Storytelling

Stakeholder management

AI-powered content tools

Multimedia content

B2B content experience

Campaign support

Tools

AI content tools

SEO fundamentals

Job description

• Darktrace is looking for a Manager, Content Marketing to create compelling content that brings our product, customer, and category stories to life across formats
• Working closely with Product Marketing, Campaigns, Threat Research, and subject matter experts across the business, you’ll translate complex cybersecurity concepts into engaging, audience-focused content that supports brand awareness, thought leadership, and demand generation
• This role combines strategic storytelling with hands‑on content creation, spanning long‑form thought leadership, short‑form campaign assets, multimedia content, and emerging AI‑powered content formats. You’ll help shape how Darktrace communicates with technical and executive audiences while ensuring content remains relevant, differentiated, and impactful
• Own the content calendar and editorial roadmap across blogs, long‑form assets (thought leadership, reports, ebooks), and short‑form copy (social, email, snackable content)
• Develop and maintain Darktrace’s editorial voice and quality bar across all written content, ensuring consistency with brand guidelines
• Partner with PMM to translate product positioning and messaging into compelling narrative content that supports campaign themes
• Source, brief, and edit content from internal subject matter experts (Product, Threat Research/Intelligence, Sales Engineering) and external freelancers/agencies as needed
• Write and edit high‑quality long‑form content, including thought leadership articles, reports, customer stories, ebooks, and blogs
• Create short‑form content that supports integrated campaigns, social channels, email nurture programs, and executive communications
• Develop content for emerging formats, including video scripts, webinars, presentation narratives, and multimedia storytelling experiences
• Partner with Design and Creative teams to develop content that combines strong storytelling with engaging visual execution
• Collaborate with the SEO/AEO Content Manager to ensure content is optimized for discoverability without compromising quality or narrative impact
• Leverage AI tools to improve content research, ideation, drafting, repurposing, and production workflows
• Experiment with emerging AI content capabilities and share best practices across the marketing organization
• Help identify opportunities to scale content creation through AI‑assisted workflows while maintaining editorial quality and brand consistency
• Partner with the broader content team to explore how AI agents can support content operations and campaign execution
• Partner closely with Integrated Campaigns to ensure content is developed as an integral part of campaign strategy rather than as a downstream deliverable
• Collaborate with Product Marketing to ensure messaging, positioning, and customer insights are consistently reflected across content
• Work with Enablement to adapt content for Sales and SDR use where appropriate
• Measure content performance in partnership with Analytics and the SEO/AEO Content Manager, using insights to continuously improve effectiveness
• As a growing business strengthening its governance and controls, this role plays a part in supporting high standards of integrity and accountability

Benefits

• Active social and charity initiatives including our matched charitable giving scheme and employee recognition scheme
• 23 days paid holiday plus UK bank holidays, increasing to 25 days after two years’ service
• Additional birthday day off
• Salary Sacrifice pension scheme with 4% employer contribution and minimum 5% employee contribution
• Optional BUPA private medical insurance for you and your immediate family
• Life assurance with a benefit of 4x your annual basic salary
• Employee Assistance Programme offering both on-line and telephone support and resources to you and your family
• Cycle to work scheme

• Experience translating input from subject matter experts into clear, compelling narrative content for both technical and business audiences
• Excellent stakeholder management and collaboration skills
• Strong editorial judgment and the ability to balance creativity with business impact
• Familiarity with AI-powered content creation tools and a willingness to experiment with new approaches
• Experience developing content across long-form, short-form, andandmultimedia formats,
• Ability to translate complex technical topics into clear, engaging narratives for both technical and executive stakeholders
• Strong understanding of how content supports demand generation, campaign execution, and business growth
• Exceptional writing, editing, and storytelling skills across multiple formats and audiences
• Proven track record writing and/or editing B2B content across formats — long-form thought leadership, blogs, and short-form social/campaign copy
• Extensive experience in content marketing or editorial roles, including significant experience in a B2B or technology environment, ideally cybersecurity or adjacent enterprise technology
• Familiarity with SEO/AEO fundamentals sufficient to collaborate effectively on optimized content briefs
• Experience managing freelance writers or content agencies
• Experience using AI tools to support content creation, optimisation, or workflow automation
• Experience developing video scripts, webinar content, podcasts, or other multimedia assets
• Experience writing about cybersecurity, AI, cloud, or other complex enterprise technology topics