GTM Strategy Lead — Cross-Functional Growth & Campaigns

ASOS.com Ltd; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Employee discount

Sample sales

25 days annual leave

Performance bonus

Private medical care

Job summary

ASOS.com Ltd is seeking a Go-To-Market Lead to shape how we translate strategy into customer experiences. You will own the end-to-end GTM approach, partnering with Product, Marketing, Commercial and Digital Product to ensure aligned plans and impactful execution.

You will drive cross-functional GTM planning for major launches, balance brand activity with trading priorities, and connect customer insight to commercial results.

Qualifications

• Proven experience in marketing strategy, trading, go-to-market, commercial planning or campaign leadership.
• Strong strategic and analytical capability with practical execution ability.
• Experience leading complex, cross-functional initiatives without formal line management.
• Comfortable presenting to Director or Executive level.
• Strong commercial acumen in dynamic environments.
• Understanding how marketing, trading, product and customer insight drive engagement and performance.
• Experience with campaign planning, product launches or trading rhythms would help.
• Pragmatic, structured problem solving with a collaborative style.
• Natural connector who aligns teams with competing priorities.

Responsibilities

• Own and evolve ASOS's go-to-market approach across Product, Marketing, Commercial and Digital Product.
• Lead cross-functional GTM planning for major initiatives, launches and changes.
• Ensure alignment between marketing activity, product priorities, and customer demand to deliver joined-up experiences.
• Bring structure and pace to campaign/trading planning to drive commercial impact.
• Track GTM execution and surface risks and recommendations to senior leadership.
• Collaborate with Marketing, Trading and other teams to connect insights with commercial plans.

Job description

ASOS.com Ltd is seeking a Go-To-Market Lead to shape how we translate strategy into customer experiences. You will own the end-to-end GTM approach, partnering with Product, Marketing, Commercial and Digital Product to ensure aligned plans and impactful execution.

You will drive cross-functional GTM planning for major launches, balance brand activity with trading priorities, and connect customer insight to commercial results.