GTM Manager - AI Insurtech

FinPro.; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Equity

Job summary

FinPro is seeking a commercially driven Go-to-Market Manager to accelerate new business, strengthen customer relationships and lay foundations for long-term growth. This is an opportunity to join a small, ambitious team where your work will have a direct impact on the business.

You'll work closely with senior leadership, gain exposure across the full commercial lifecycle and have the opportunity to develop your career as the company scales.

Qualifications

• Experience within insurance, InsurTech or B2B technology would be relevant, but we're equally interested in candidates with transferable commercial skills.
• We're interested in commercially minded individuals who enjoy working across different areas of a growing business.

Responsibilities

• Support the execution and continuous improvement of go-to-market strategies.
• Coordinate marketing campaigns, webinars, events and other commercial initiatives.
• Develop creative approaches to increasing brand awareness and generating new business opportunities.
• Research prospective customers, identify target accounts and build outbound prospect lists.
• Work closely with the Sales Director to support pipeline development and commercial opportunities.
• Prepare client proposals, RFP responses and supporting documentation, collaborating with technical colleagues where required.
• Maintain CRM accuracy, track pipeline activity and provide commercial reporting.
• Help improve sales processes and ensure opportunities progress effectively.
• Support newly signed customers through onboarding and implementation.
• Maintain regular communication with existing customers to strengthen relationships.
• Identify opportunities to expand existing accounts and increase customer value.
• Work across internal teams to ensure a positive customer experience.

Job description

About the Role

They're looking for a commercially driven Go-to-Market Manager to help accelerate new business, strengthen existing customer relationships and build the foundations for long-term growth. This is an opportunity to join a small, ambitious team where your work will have a direct impact on the business. You'll work closely with senior leadership, gain exposure across the full commercial lifecycle and have the opportunity to develop your career as the company scales.

Location: London (Hybrid)

Employment: Full-time

Package: Competitive + Equity

The Opportunity

• This is a varied, hands-on position combining go-to-market execution, business development, marketing coordination and account management.
• You'll play an important role in ensuring the company's commercial activities are running effectively, identifying new opportunities and helping turn customer relationships into long-term partnerships.

Key Responsibilities

• Support the execution and continuous improvement of go-to-market strategies.
• Coordinate marketing campaigns, webinars, events and other commercial initiatives.
• Develop creative approaches to increasing brand awareness and generating new business opportunities.
• Research prospective customers, identify target accounts and build outbound prospect lists.
• Work closely with the Sales Director to support pipeline development and commercial opportunities.
• Prepare client proposals, RFP responses and supporting documentation, collaborating with technical colleagues where required.
• Maintain CRM accuracy, track pipeline activity and provide commercial reporting.
• Help improve sales processes and ensure opportunities progress effectively.

Customer Success & Account Growth

• Support newly signed customers through onboarding and implementation.
• Maintain regular communication with existing customers to strengthen relationships.
• Identify opportunities to expand existing accounts and increase customer value.
• Work across internal teams to ensure a positive customer experience.

Qualifications

Experience within insurance, InsurTech or B2B technology would be relevant, but we're equally interested in candidates with transferable commercial skills.

Required Skills

We're interested in commercially minded individuals who enjoy working across different areas of a growing business.

You could come from a background in:

• Business Development / Sales Support
• Growth Marketing / Demand Generation
• Account Management / Customer Success

You'll be well suited to this opportunity if you:

• Are organised, proactive and comfortable managing multiple priorities.
• Have strong communication skills and enjoy building relationships.
• Can combine commercial thinking with hands-on execution.
• Are confident conducting research, preparing proposals and supporting commercial activities.
• Enjoy taking ownership and finding ways to improve processes.

Are excited by emerging technology and the opportunity to work in a growing business.

Preferred Skills

• Experience within insurance, InsurTech or B2B technology.

Pay range and compensation package

• Package: Competitive + Equity

Equal Opportunity Statement

Interested? If you're commercially ambitious, enjoy working in fast-moving environments and want to play a meaningful role in growing an InsurTech business, we'd be keen to hear from you. You don't need to tick every box. If the opportunity sounds aligned with your experience and ambitions, we'd welcome a conversation.

Why Join?

• Early-stage impact: Join at an important stage of growth, with the opportunity to help shape how the commercial function develops.
• Equity: Benefit from equity participation and share in the company's potential future success.
• Senior leadership exposure: Work closely with the CEO, CTO and Sales Director, gaining valuable insight into how a growing technology business operates.
• Career progression: A clear opportunity to develop towards account management or sales as the team expands.
• Commercial variety: Gain hands-on experience across sales, marketing, customer success and go-to-market strategy.
• Growing market: Build your career in an emerging area of insurance technology, where AI is creating new commercial opportunities.
• Flexible working: London-based hybrid working arrangement.

The Interview Process

• A straightforward three-stage process:
• Initial introductory conversation with the CEO.
• Short practical commercial exercise, capped at two hours.