GTM Manager

RightShip; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading maritime consultancy is seeking a seasoned professional with B2B SaaS GTM expertise to drive go-to-market strategies, ensure product launches are successful, and enhance customer engagement. The role involves collaboration across teams and requires strong analytical skills. Candidates should have a relevant educational background, proven leadership capabilities, and experience in the SaaS industry. Competitive compensation and employee wellbeing support are offered.

Benefits

Competitive salary

Healthy Living Allowance

Professional development opportunities

Qualifications

• 6+ years leading go-to-market strategy and execution.
• Success in both Sales-Led enterprise GTM and Product-Led Growth strategies.
• Experience delivering measurable outcomes tied to revenue and customer success.

Responsibilities

• Create and own GTM strategies for new product launches.
• Define ICPs, segmentation, and value propositions.
• Drive market, customer, and competitive research.

Skills

B2B SaaS GTM expertise

Leadership

Analytical skills

Education

Bachelor’s degree in Business or Marketing

MBA or equivalent advanced degree

Tools

Salesforce

HubSpot

Job description

RightShip is the world’s biggest third‑party maritime due diligence organization, providing expertise in global safety, sustainability and social responsibility best practices.

We bring together years of industry expertise with the output from analytics and large data sets to deliver safety and environmental scoring systems, recommendations and consultancy services.

Using leading data and technology, we aim to set new benchmarks in environmental protection and support global initiatives that drive tangible change, enabling a win‑win for business and the environment.

What we offer

We offer a place where you know you are contributing to an organization that is constantly working to ensure ships are as safe as possible, so that crew and cargo are protected. We are passionate about maritime efficiency, safety and sustainability practices.

We offer generous rewards. Our base salary is competitive, we support employee wellbeing and provide a Healthy Living Allowance. Our annual incentive scheme is strong, and we are committed to professional development to help your career grow.

What makes RightShip a great place to work at

RightShip is an equal‑opportunity employer and champions diversity. Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger as individuals, communities and as an organization.

We welcome candidates who add value to our culture over those who simply fit every requirement. We value diverse perspectives and encourage outstanding B2B SaaS GTM professionals from any industry.

Major Responsibilities

• Create and own GTM strategies for new product launches and ongoing growth motions, ensuring links to ACV, adoption and retention goals.
• Define ICPs, segmentation, value propositions, product bundles and the right GTM model (PLG, SLG, or hybrid).
• Drive market, customer and competitive research to validate opportunities, value propositions and positioning.
• Translate GTM strategy into actionable blueprints with milestones, ownership and measurable success criteria.
• Ensure GTM strategies address the entire funnel – from awareness through adoption, conversion and retention.
• Facilitate alignment and decision‑making through GTM committee reviews and structured cross‑functional planning.

Messaging & Enablement

• Lead the creation of compelling messaging frameworks and ICP‑specific narratives.
• Collaborate with Growth Marketing to bring messaging to life through campaigns, content and demand generation.
• Equip BDMs and CX teams with playbooks, talk tracks, case studies and objection‑handling guides to drive adoption and ACV.

Execution & Commercial Outcomes

• Act as GTM project lead, aligning Product, Marketing, Sales and CX around shared GTM plans.
• Drive execution of campaigns, sales plays and adoption initiatives across the funnel – from awareness to conversion to retention with Growth Marketing.
• Monitor funnel health, lead GTM stand‑ups and keep teams accountable to commercial outcomes.
• Build and refine repeatable GTM playbooks to scale execution over time.
• Define and track GTM KPIs across adoption, pipeline, ACV and retention.
• Present results and insights to leadership with recommendations for optimisation.
• Run retrospectives and evolve GTM playbooks to continuously raise the bar.

Success in this role depends on building strong cross‑functional partnerships

• Product: Align GTM with roadmap priorities and partner to drive product‑led outcomes such as trial activation, in‑product adoption and user engagement loops.
• Marketing: Collaborate on messaging, positioning, campaigns and demand generation. Co‑create campaign briefs, content and enablement assets that fuel growth.
• Sales: Support enterprise motions with sales plays, enablement and ABM initiatives.
• Customer Experience: Ensure onboarding, adoption and expansion motions are fully aligned with GTM strategy.
• Market Intelligence: Partner with analysts and internal experts to leverage customer insights, competitive analysis and industry trends to keep GTM strategies data‑driven and market‑informed.

Qualifications, Skills and Experience

• Proven B2B SaaS GTM expertise – 6+ years leading go‑to‑market strategy and execution with a record of driving ACV growth, adoption and retention.
• Dual GTM model mastery – success in both Sales‑Led enterprise GTM motions and Product‑Led Growth strategies (free trials, self‑serve onboarding, in‑product adoption, viral/expansion loops).
• Commercial impact – clear evidence of delivering measurable outcomes tied to revenue, funnel performance and customer success.
• Leadership & collaboration – strong ability to influence and align cross‑functional teams around shared goals.
• Analytical & strategic – skilled in SaaS funnel modelling, performance metrics and translating insights into action.
• Education – Bachelor’s degree in Business, Marketing or related field required; MBA or equivalent advanced degree is a plus.
• Domain knowledge – maritime industry experience highly desirable but not essential; exceptional B2B SaaS GTM professionals from other industries are encouraged to apply.
• Experience with Salesforce, HubSpot or other CRM/marketing automation platforms.
• Familiarity with agile product management and SaaS lifecycle practices.
• Background in high‑growth SaaS or scale‑up environments.

RightShip is an Equal Opportunity Employer and values diversity, promotes inclusion and enables access in our workplace. You must have the right to live and work in this location to apply for this job.