GTM & Commercial Enablement Lead: Playbooks & Training

Moburst - Growth Done Right; United Kingdom; Remote; GBP 75,000 - 110,000; Full time

Job summary

Moburst - Growth Done Right is seeking a sharp, process-driven GTM & Commercial Enablement Manager to become the backbone of our commercial operations. In this hands-on, greenfield role you will build playbooks, training, and assets that empower client-facing teams to independently spot and pitch upsell and cross-sell opportunities.

You’ll drive HubSpot workflows, translate product updates into client-ready GTM materials, and train Account Managers to lead commercial conversations.

Qualifications

• 3–5 years in Sales Enablement, GTM Enablement, Commercial Ops, or Product Marketing in a digital/marketing tech setting.
• Proven track record building materials from scratch.
• Hands-on HubSpot CRM expertise.
• Understanding of digital marketing service models.
• Comfortable supporting live client conversations as secondary resource.
• Experience managing creative pipelines and delivering materials on tight deadlines.
• Experience in globally distributed remote teams across time zones.

Responsibilities

• Create and maintain playbooks, sales decks, demos, and deliverable examples for all product and service units so account teams have everything they need to spot and pitch upsell opportunities independently.
• Translate product updates into commercially viable, client-facing GTM materials and training assets.
• Train Account Managers and Delivery Leads to recognize upsell signals and lead commercial conversations.
• Analyze HubSpot data to map client service stacks, identify gaps for upsells/cross-sells, and track pipeline movement.
• Join client conversations as an additional resource when an Account Owner needs strategic backup.
• Continuously update training materials, service definitions, pricing, and collateral in HubSpot based on field feedback.

Skills

Sales Enablement

GTM Enablement

Commercial Operations

Product Marketing

Cross-functional collaboration

Tools

HubSpot CRM

Job description

Moburst - Growth Done Right is seeking a sharp, process-driven GTM & Commercial Enablement Manager to become the backbone of our commercial operations. In this hands-on, greenfield role you will build playbooks, training, and assets that empower client-facing teams to independently spot and pitch upsell and cross-sell opportunities.

You’ll drive HubSpot workflows, translate product updates into client-ready GTM materials, and train Account Managers to lead commercial conversations.