Global GTM & Activation Lead

Pentland Brands Limited; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Flexible start and finish times

Generous holiday allowance

Product discounts

Sample sales

Enhanced family-friendly policies

Healthcare support

Gym and fitness discounts

Cycle to work scheme

Electric car scheme

Job summary

Pentland Brands Limited is seeking a Go-To-Market Manager for Endura to drive seasonal GTM planning, activation and cross-functional delivery across global markets.

You will translate brand campaigns and product stories into market-ready GTM plans, partner with Product, Design and Marketing, and coordinate assets for regional execution. Hybrid working, competitive benefits, and a collaborative team await.

Qualifications

• Experience in go-to-market, brand marketing, campaign management, or product marketing for consumer, sports, lifestyle, apparel, or retail brands.
• Strong project management and organisational skills, with experience coordinating multiple launches and deadlines.
• Ability to translate brand and product direction into practical activation plans and market-ready materials.
• Strong cross-functional collaboration skills with the ability to work effectively across marketing, product, and commercial teams.
• Comfortable working in a fast-paced environment with changing priorities and seasonal timelines.
• Strong communication and stakeholder management skills.
• Passion for cycling, sports, outdoor, or performance brands is advantageous

Responsibilities

• Support the GTM planning and coordination across global markets.
• Coordinate launch timelines, activation milestones, and campaign moments across regions and channels.
• Translate approved brand campaigns and product stories into GTM plans and activation materials.
• Collaborate with Brand Marketing, Product, Regional Marketing, and Commercial teams.
• Develop product messaging and assets in collaboration with design and brand.
• Coordinate briefing and rollout of seasonal GTM materials and assets.
• Ensure assets are delivered on time and in line with brand direction.

Skills

Go-to-market

Brand marketing

Campaign management

Product marketing

Project management

Stakeholder management

Job description

Pentland Brands Limited is seeking a Go-To-Market Manager for Endura to drive seasonal GTM planning, activation and cross-functional delivery across global markets.

You will translate brand campaigns and product stories into market-ready GTM plans, partner with Product, Design and Marketing, and coordinate assets for regional execution. Hybrid working, competitive benefits, and a collaborative team await.