Growth Marketing Specialist

Hack the Box; Greater London; Remote; GBP 42,000 - 68,000; Full time

Benefits offered by this job

Private health care

Paid paternity leave

Family building benefits

25 leave days + Summer Fridays

Free lunch & snacks

€120 Ticket Restaurant

Training budget & conferences

Lab access to Hack The Box offerings

State-of-the-art equipment

Flexible WFH - Hybrid or Fully Remote

Annual childcare allowance

On-site gym & group activities

Job summary

Hack The Box is seeking a Growth Marketing Specialist to drive net-new user acquisition for our B2C platform. You will own operational execution, run multi-channel campaigns, and partner with creators, affiliates, and agencies to translate growth objectives into measurable campaigns.

You’ll collaborate with leadership to optimize engagement, activation, and lifecycle marketing while delivering scalable experiments and content that resonates with technical audiences.

Qualifications

• 2+ years of B2C growth or consumer marketing experience.
• Hands-on execution and testing of multi-channel campaigns.
• Strong understanding of CAC, conversion rates, ROI, attribution and KPIs.
• Strong copywriting and campaign development skills for technical audiences.

Responsibilities

• Own B2C acquisition campaigns across channels including paid, social, partnerships and SEO.
• Manage creator and influencer pipeline end-to-end: outreach, briefs, negotiations, budgets, performance tracking.
• Develop and manage affiliate initiatives: onboarding, communication, coordination, monitoring.
• Plan and evaluate growth experiments with hypotheses, KPIs, testing and scalable opportunities.
• Collaborate with external agencies to guide campaigns and creative requirements.

Skills

B2C Growth

Multi-channel Campaigns

Growth Metrics

Copywriting

Analytics

Tech Interest

English Proficiency

Creator/Influencer

Job description

Ready to embark on the quest of joining Hack The Box?

At the end of this thrilling journey, you'll become a proud member of Hack The Box, with the ultimate mission to help cybersecurity professionals and organizations enhance their cyber-attack readiness. Get ready for an exciting adventure into the world of cybersecurity!

The core mission of the Growth Marketing Specialist

Drive net-new user acquisition for Hack The Box’s B2C platform by executing and optimizing scalable growth initiatives across creators, partnerships, paid/social campaigns, SEO, and other acquisition channels. Own the day-to-day execution, experimentation, and performance tracking needed to identify repeatable growth opportunities and continuously increase the volume and quality of new users.

Location & Work Mode:

• Full-time role
• Athens, Greece Hybrid (2 days in the office, 3 days remote, plus one month of work from anywhere) - When hiring in Greece, we’re open to candidates from all cities in Greece. Those based within 55 km of our Athens office will follow a hybrid work model. For candidates located beyond that radius, a fully remote arrangement is available.
• England, United Kingdom (Fully remote)

The fellowship you’ll be joining:

You will work closely with the consumer marketing leadership team, owning the operational execution of net-new user acquisition while partnering with colleagues focused on engagement, activation, adoption, and lifecycle marketing. You will also collaborate with external creators, affiliates, partners, and performance agencies, translating growth objectives into campaigns and measurable initiatives.

Technology tools & weapons you’ll be using:

• Core Tools: Google Analytics, SEO tools, affiliate/creator management tools, and reporting/dashboard tools.
• AI & Productivity: Generative AI tools for campaign ideation, copywriting, research, analysis, and improving day-to-day marketing efficiency

Interesting resources you should check:

• Humans of HTB #11: Dimitris’s journey into product marketing
• Case studies

The adventures that await you after becoming a Growth Marketing Specialist at Hack The Box:

• Own B2C acquisition campaigns across relevant channels, including paid/social media, creators, partnerships, SEO, and emerging growth opportunities.
• Manage the creator and influencer pipeline end-to-end, including outreach, campaign briefs, negotiations, execution, budgets, and performance tracking.
• Develop and manage partnership and affiliate initiatives, including onboarding, communication, campaign coordination, and ongoing performance monitoring.
• Plan, launch, and evaluate growth experiments by developing hypotheses, defining KPIs, testing campaigns, and identifying scalable acquisition opportunities.
• Collaborate with external performance agencies where relevant, providing direction on campaigns and creative requirements while monitoring execution and ROI.
• Create and optimize growth content and campaign messaging that resonates with technical, cybersecurity-curious, and developer audiences.
• Track and communicate acquisition performance, using metrics such as signups, conversion rates, CAC, channel ROI, attribution, impressions, and campaign performance to inform business decisions.

Skills, knowledge, and experience points required to unlock the role of Growth Marketing Specialist at Hack The Box:

• 2+ years of experience in B2C growth, digital, performance, or consumer marketing, with a demonstrated track record of driving user acquisition.
• Hands-on experience executing and testing multi-channel acquisition campaigns, rather than solely owning high-level marketing strategy.
• Strong understanding of growth metrics and performance marketing, including CAC, conversion rates, ROI, attribution, and campaign KPIs.
• Strong copywriting and campaign development skills, with the ability to create engaging messaging and adapt it to technical or cybersecurity-oriented audiences.
• Strong analytical, organizational, and execution skills, with the ability to independently manage multiple initiatives, make decisions based on data and available resources, and use AI/tools to improve marketing efficiency.
• Technical curiosity and comfort with technology, with an understanding of technical concepts and an interest in cybersecurity, SaaS, developer tools, or similar technical products. Curiosity and some experience in using AI solutions to improve efficiency and ways of working.
• Strong written and verbal English communication skills, with the ability to communicate clearly and effectively with diverse audiences.

Strong nice-to-have:

• Experience working with creators, influencers, affiliates, partnerships, or communities, ideally managing relationships and campaigns directly.
• Has previous experience working in the cybersecurity field
• Has previous experience managing paid advertising

What your Hack The Box adventure will have in store:

• You'll have the exhilarating opportunity to contribute to a product that is highly appreciated by users and the cybersecurity community at large.
• You’ll experience a highly supportive and caring environment, fostering growth, flexibility, and autonomy.
• You’ll embark on an exciting journey of continuous learning and problem-solving, leveling up as our organization grows.
• Most importantly, you’ll have a blast at HTB because fun is an essential ingredient in our recipe for success! Just wait until you see our global meet-ups!

We also have other benefits that will keep you happy:

• Private health care
• Paid paternity leave (extended support)
• Parenthood & Family Building Benefits
• 25 annual leave days + Summer Fridays (4-6)
• Free lunch & snacks at the office
• 120€ Ticket Restaurant by Edenred
• Dedicated budget for training and professional development, participation in conferences
• Full access to the Hack The Box lab offerings; so you can learn how to hack
• State‑of‑the‑art equipment (mac, iPhone, and mobile plan)
• Flexible WFH (Hybrid Model) - Fully Remote is also an option if you're not an Attica resident
• Annual childcare allowance to support daycare expenses for parents
• Access to on-site gym and a variety of group activities, including Cross Training, Pilates, Boxing, and Climbing

Hack Your Career, Today. Join us in this epic adventure of cybersecurity at Hack The Box!

At Hack The Box, we are on a quest to find the most exceptional and enthusiastic talent to join our team. Whether or not you consider yourself a gamer, we value what makes you unique and want to know more about you. This job post provides just a glimpse of the incredible gamified experience our business and consumer customers enjoy through our platforms. So, if you're ready to embark on a journey of disruption, growth, and adventure, we can't wait to meet you!

ABOUT HACK THE BOX

Hack The Box is the leading cyber readiness platform for the agentic era, battle-testing and upskilling both humans and AI agents to enhance organizational cyber resilience. Trusted by the Fortune 500, government agencies, and MSSPs, the platform delivers threat-informed learning paths consisting of real-world scenarios in gamified labs and live-fire simulations that build and validate offensive and defensive cyber capabilities. With a loyal community of more than 4 million members and 800+ enterprise customers, Hack The Box empowers teams and intelligent systems alike to strengthen cyber defenses and reduce breach risk effectively.

Rapidly growing its international footprint and reach, Hack The Box is headquartered in the UK, with additional offices in the US, Australia, and Greece.

News & Resources:

• We’re incredibly proud to share that our headquarters in the UK, along with our entities in Greece and the US, have been certified as a Great Place to Work for 4 consecutive years (2023 - 2026).
• In addition, our Greek entity has been recognized among the Best Workplaces in Greece (4th, 2nd, 3rd, 1st) and Europe (7th, 10th, 73rd, 13th) during this period — a testament to our strong culture and commitment to creating an exceptional employee experience!

Take a sneak peek at how it is to be part of HTB. Get more insights about our HTB culture and employee experience by visiting the “about us” section of our site, our career site, and Glassdoor.

At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace. We believe that diversity enriches our performance, services, and the communities we serve. As such, we ensure that all job applications are considered solely based on merit, skills, and qualifications. We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to providing a fair and respectful work environment that reflects our values.