Growth Marketing Manager — PLG/CRO for SaaS

D2L; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading EdTech company is seeking a hands-on Growth Marketing Manager to drive user acquisition and revenue. The ideal candidate will have 5-7 years of B2B SaaS marketing experience, specifically in PLG. Responsibilities include running growth experiments, optimizing websites, and collaborating with product and sales teams to enhance user onboarding. This is a fantastic opportunity for someone who can blend creativity with analytics to create impactful marketing strategies.

Qualifications

• 5-7 years in B2B SaaS growth, demand generation, lifecycle or digital marketing.
• Strong understanding of activation metrics and product usage funnels.
• Experience with website platforms, CRM, marketing automation, and analytics tools.

Responsibilities

• Run growth experiments across the full funnel.
• Own and optimize the website to drive signups.
• Design and execute A/B tests for conversion improvements.
• Collaborate to improve onboarding and reduce time-to-value.

Skills

B2B SaaS growth

Demand generation

Lifecycle marketing

Digital marketing

Analytical mindset

Copywriting

Tools

HubSpot

Mailchimp

Salesforce

GA4

Framer

Webflow

Zapier

Job description

A leading EdTech company is seeking a hands-on Growth Marketing Manager to drive user acquisition and revenue. The ideal candidate will have 5-7 years of B2B SaaS marketing experience, specifically in PLG. Responsibilities include running growth experiments, optimizing websites, and collaborating with product and sales teams to enhance user onboarding. This is a fantastic opportunity for someone who can blend creativity with analytics to create impactful marketing strategies.