Growth Marketing Executive (B2B/B2C) - Multi-Channel

Confidential; Oxford; On-site; GBP 30,000 - 40,000; Full time

Job summary

Confidential, based in Oxfordshire, is seeking a Marketing Executive to join a growing team. You will own brand consistency across assets and drive multi-channel campaigns to boost awareness, leads and revenue.

Reporting to the Marketing Manager, you will optimise D2C and B2B funnels, conduct keyword research, manage SEO and content, and work with social media, email marketing, events, and CRM data hygiene to improve performance.

Qualifications

• Previous marketing experience in B2C and/or B2B.
• Marketing generalist with ability to wear multiple hats and adapt to priorities.
• Strong content marketing and storytelling skills for SEO-optimised narratives.
• Data-driven decision-making using GA4, CRM reports, and related tools.
• Proactive and autonomous performer with growth mindset.
• Hands-on CRM experience is essential.

Responsibilities

• Brand: maintain consistency of core brand values and visual identity across assets (website, social, email, print).
• Campaigns and Email Marketing: develop, execute and optimise multi-channel campaigns to drive conversion.
• A/B testing: test subject lines, CTAs, and content to improve performance.
• SEO/Content/Design: create and optimise landing pages, blogs, and marketing collateral.
• Keyword research and on-page SEO best practices to boost organic rankings.
• Design marketing materials using brand guidelines for social posts, brochures, and presentations.
• Social media: grow presence on LinkedIn and Instagram for B2B and D2C audiences.
• Events: coordinate with event partners for conferences and activities.
• CRM: maintain data hygiene, deduplication, tagging.
• Performance Marketing: visualise and interpret performance data to inform decisions.

Skills

B2C/B2B marketing

Content marketing

Data-driven decisions

CRM experience

Autonomous

Growth mindset

Tools

HubSpot

Canva

Adobe Suite

Figma

Brevo

Shopify

Job description

Confidential, based in Oxfordshire, is seeking a Marketing Executive to join a growing team. You will own brand consistency across assets and drive multi-channel campaigns to boost awareness, leads and revenue.

Reporting to the Marketing Manager, you will optimise D2C and B2B funnels, conduct keyword research, manage SEO and content, and work with social media, email marketing, events, and CRM data hygiene to improve performance.