Marketing Manager

Forwardrole; Preston; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

Forward Role are partnering with a rapidly expanding healthcare business to recruit a Marketing Manager (B2C) in Preston. The role offers hybrid working with 3 days onsite and 2 remote, with a salary between £50,000 and £55,000.

You will own the marketing strategy across audiences and geographies, driving customer acquisition, lifecycle marketing, CRM and referrals. This position focuses on integrated campaigns, partnerships, digital marketing and local market activity to support growth.

Qualifications

• Strong experience in growth, campaign or marketing management.
• Commercial mindset with understanding of customer acquisition and ROI.
• Experience using CRM, analytics and reporting tools to turn data into action.

Responsibilities

• Own growth strategy and marketing plan across audiences, geographies, services and referrals.
• Lead integrated campaigns across paid, social, email, web, PR, events and referral marketing.
• Drive digital, CRM and conversion, improving lead generation and retention through data.
• Grow referrals and strengthen brand through partnerships and targeted campaigns.
• Measure and optimise performance with data-driven ROI analysis and new growth opportunities.

Skills

Growth marketing

Campaign management

CRM & automation

Analytics & reporting

Stakeholder management

Multi-channel campaigns

Tools

HubSpot

Google Analytics

Power BI

WordPress

Canva

AI-enabled marketing tools

Job description

Forward Role are working with a rapidly growing healthcare business that has expanded significantly over the last few years, growing from a specialist provider into a broader healthcare organisation.

Marketing Manager (B2C)

£50,000 - £55,000

Hybrid working (3 days onsite and 2 remote)

Preston

With 35 clinics across the UK, the business works closely with the NHS to help reduce waiting times and backlogs, alongside a newer private healthcare division that is already operating across Edinburgh, Macclesfield and London.

They’re now investing further in their marketing function and are looking for a Marketing Manager to take ownership of the marketing strategy and help drive the next phase of growth.

This is a really varied role, covering everything from customer acquisition and conversion through to CRM, lifecycle marketing, referrals, partnerships, digital, content, events and local market activity. You’ll have the opportunity to build integrated campaigns, identify new growth opportunities and use data and insight to directly influence commercial performance.

Responsibilities:

• Own the growth strategy, developing and delivering the marketing plan across audiences, geographies, services and referral channels
• Lead integrated campaigns across paid, social, email, web, PR, events and referral marketing
• Drive digital, CRM and conversion, improving lead generation, nurture, conversion and retention through data and insight
• Grow referrals and strengthen the brand through partnerships, targeted campaigns and compelling audience messaging
• Measure and optimise performance, using data and reporting to improve ROI and identify new growth opportunities

What we’re looking for:

• Strong experience in a growth, campaign or marketing management role, ideally with integrated multi-channel campaigns
• Commercially minded with a strong understanding of customer acquisition, performance, budgets and ROI
• Confident using CRM, marketing automation, analytics and reporting tools to turn data and insight into action
• Strong stakeholder, agency and supplier management skills, with excellent project management and organisation
• Healthcare or regulated sector experience is desirable, as is experience with HubSpot, Google Analytics, Power BI, WordPress, Canva and AI-enabled marketing tools

It’s a great opportunity for a commercially minded marketer who enjoys being hands-on, working across multiple channels and having ownership, rather than being one small part of a large marketing machine.

You’ll be joining a business going through an exciting period of growth, with plenty of opportunity to make your mark as the marketing team continues to develop.