Marketing Manager

Four Recruitment; Preston; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid working (3 days in office)

Job summary

Four Recruitment is seeking a Growth Marketing Manager to drive growth through integrated campaigns and market activation. You’ll partner with commercial, operational and clinical teams to translate business objectives into measurable programmes that acquire customers, drive referrals and expand market share across the UK.

The role focuses on leading campaigns, developing engagement programs for professionals and referrals, and using data to optimise ROI.

Qualifications

• Experience in growth or marketing management with a commercial focus.
• Ability to manage budgets, campaigns and multiple stakeholders.
• Strong analytical and reporting skills; data-driven decisions.

Responsibilities

• Develop and deliver the annual growth marketing plan.
• Lead multi-channel campaigns across digital, email, social, events, PR and referrals.
• Create sales enablement tools to support acquisition and retention.
• Build targeted engagement programmes for professionals and referrals.
• Identify local market opportunities and growth plans.
• Utilise CRM and automation to improve engagement and conversions.
• Manage budgets, agencies and external partners.
• Track performance and report on ROI.
• Develop compelling propositions and audience messaging.

Skills

Growth marketing

Campaign management

Budgets & ROI

Analytics & reporting

Sales enablement

CRM & segmentation

Tools

HubSpot

CRM platforms

Job description

A fast-growing, private equity-backed healthcare business is looking for a Growth Marketing Manager to join its expanding marketing team.

This is a commercially focused role with responsibility for driving growth through integrated campaigns, stakeholder engagement, sales enablement and market activation, targeting Healthcare professionals across the UK.

The role

You’ll lead marketing activity that supports customer acquisition, referral growth and market penetration across priority regions. You’ll work closely with commercial, operational and clinical teams to turn business objectives into measurable marketing programmes.

Key responsibilities:

• Develop and deliver the annual growth marketing plan.
• Lead multi-channel campaigns across digital, email, social, events, PR and referral marketing.
• Create sales enablement tools and campaigns to support acquisition, retention and reactivation.
• Develop targeted engagement programmes for professional and referral audiences.
• Identify local market opportunities and build targeted growth plans.
• Use CRM, audience segmentation and automation to improve engagement and conversion.
• Manage campaign budgets, agencies and external partners.
• Track performance, produce insight-led reporting and demonstrate commercial ROI.
• Develop compelling propositions and audience-specific messaging.

What we’re looking for:

• Strong experience in a growth, campaign or marketing management role.
• Commercial mindset with a strong understanding of acquisition and conversion.
• Experience managing budgets, agencies and multiple stakeholders.
• Strong analytical, reporting and project management skills.
• Experience with CRM and marketing automation platforms, ideally HubSpot.
• Confident using data and insight to shape marketing decisions.
• Healthcare, regulated-sector or high-consideration service experience would be advantageous.

Package & location

Preston – hybrid working, 3 days in the office

Fast-growing, PE-backed healthcare business

Opportunity to play a key role in a growing commercial marketing function

If you’re a commercially minded marketer who enjoys turning strategy into measurable growth, this could be a great next move.