Growth Marketing Manager

Insigniscash; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A growing FinTech company is seeking a B2B Growth Marketing professional to enhance their acquisition strategies. This full-time role involves leading marketing campaigns, conducting market research, and managing budgets, with opportunities for career growth in a dynamic environment.

Benefits

Competitive salary

25 days holiday

Flexible working options

Private medical insurance

Wellness discounts

Cycle to Work Scheme

Monthly social events

Lunch-and-learn sessions

Qualifications

• 5+ years in B2B growth marketing or demand generation.
• Advanced knowledge of PPC and paid social media advertising.
• Strong understanding of experimentation best practices.

Responsibilities

• Lead multichannel B2B marketing campaigns to generate leads.
• Conduct market research to refine ICP definitions.
• Monitor and analyze marketing activities for insights.

Skills

Stakeholder management

Analytical skills

Communication

Attention to detail

Strategic thinking

Creativity

Tools

PPC advertising

Social media advertising

Job description

Insignis is a growing FinTech company looking for an enthusiastic individual to join our expanding team. We are experiencing rapid growth, making this a perfect position for someone eager to have a significant impact on our company's development and to grow their career alongside our evolving business. Our ideal candidate will demonstrate a strong growth mindset, an eagerness to build our growth playbook from scratch, and excellent stakeholder management skills.

The position will be based in our London office located in Devonshire Square, with some days working from home.

Working closely with the Director of Growth Marketing and Sales leaders, you will be responsible for planning and executing high-velocity tests to help define our Ideal Customer Profiles (ICPs) and optimize our acquisition strategies. Your responsibilities will include:

1. Leading multichannel and integrated B2B marketing campaigns that generate marketing-qualified leads and revenue opportunities.
2. Conducting market research and experiments to refine our ICP definitions and messaging strategies for acquisition, nurturing, and closing.
3. Monitoring, analyzing, and reporting on marketing activities across channels (Web, SEO, social media, digital advertising) to provide insights, demonstrate ROI, and optimize campaigns.
4. Managing marketing budgets across channels, ensuring value for money and tracking expenditures throughout the year.
5. Collaborating with sales teams to identify and address pipeline growth bottlenecks.
6. Measuring campaign performance and recommending adjustments to meet business goals.

Qualifications and Skills

1. 5+ years of experience in B2B growth marketing or demand generation, preferably targeting finance professionals (CFOs, Treasurers, Financial Directors).
2. Advanced knowledge of PPC and paid social media advertising (LinkedIn, Meta).
3. Strong understanding of experimentation best practices.
4. Excellent stakeholder management and prioritization skills.
5. Proven track record of developing and executing successful marketing campaigns.
6. Passion for execution and building new growth strategies.
7. Strategic, commercial, and practical thinking abilities.
8. Analytical, creative, and numerically confident.
9. Exceptional planning and organizational skills.
10. Interest in finance, FinTech, and cash management sectors.
11. Positive, passionate, and driven attitude with a can-do mindset.
12. Strong communication skills.
13. Attention to detail and process adherence.
14. Self-motivated with ownership and accountability.
15. Ability to thrive in a fast-paced environment.

Benefits include a competitive salary, 25 days holiday (excluding bank holidays), flexible working options, private medical insurance, wellness discounts, Cycle to Work Scheme, monthly social events, and lunch-and-learn sessions.

Working Pattern

1. Full-time, hybrid working model with three days in our London office.