Growth Marketing Manager

Ably; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

Ably is seeking a Growth Marketing Manager to drive awareness and demand through innovative marketing initiatives. This role involves executing paid campaigns, managing content strategies, and collaborating across teams to engage technical audiences. Join a dynamic team at the forefront of the realtime revolution in technology.

Benefits

Remote-first and flexible work environment

Equity through EMI share options

Enhanced holiday allowance of 28 days

Personal learning and development budget

Private healthcare with BUPA

Mental wellbeing coaching

Monthly wellbeing budget

Life assurance and income protection

Qualifications

• Proven experience running impactful paid media campaigns.
• Ability to create platform-specific content.
• Strong analytical skills to interpret marketing performance data.

Responsibilities

• Identify and execute strategies to connect with technical audiences.
• Deliver impactful inbound marketing efforts across various channels.
• Use data to measure impact and optimize campaigns.

Skills

Paid media campaigns

Content strategy

Analytical skills

Customer-first mindset

Tools

Google Ads

LinkedIn

HubSpot

Asana

Job description

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Senior Manager, Talent Acquisition at Ably

Our everyday digital experiences are in the midst of a realtime revolution. Whether chatting alongside a livestreaming event, receiving realtime financial information, or working with colleagues in an online collaborative environment - consumers simply expect realtime digital experiences as standard. At Ably we’re not just witnessing this revolution, we’re powering it - at scale.

At the heart of our mission lies a commitment to putting developers first. Ably provides a suite of products to build, extend, and deliver powerful digital experiences in realtime, delivering billions of messages for millions of devices every day and supporting organizations like Split, Hubspot, Toyota and Genius Sports.

Working at Ably means helping to build the infrastructure and technology that will power and shape the future of the internet. The opportunity in front of us is immense. And we’d like your help.

About this role

As a Growth Marketing Manager at Ably, you’ll play a crucial role in building and executing marketing initiatives that grow awareness, generate demand, and build our inbound marketing motion. You’ll be responsible for running paid marketing campaigns, optimizing content distribution for our target audience, and managing marketing events to engage Ably’s ICP. If you love running experiments, high-impact campaigns, and creating engaging, customer-focused content for technical audiences, we’d love to hear from you.

Day to day you will

• Champion opportunities to reach our ICP. You’ll identify and execute strategies to connect with Ably’s technical ICP where they are, via paid media, partnerships, and organic content distribution.
• Deliver impactful inbound marketing efforts. You’ll use your ability to create compelling copy, and understanding of paid and organic channels, to craft strategies and assets that deliver impact across LinkedIn, Google Ads, email marketing, and other demand generation efforts. Working closely with our Design team, content producers and external contractors to support these initiatives.
• Drive Ably’s content strategy. You’ll help develop and execute on our content strategy, identifying and surfacing platform-specific content needs (e.g., LinkedIn campaigns, Google Ads) and ensuring that messaging resonates with customers across our channels.
• Use data to measure impact and optimize campaigns. You’ll utlilize marketing performance data to analyze effectiveness, run experiments and continuously improve campaigns for better results.
• Collaborate across teams. You’ll enable teams across the business to make the most of events by equipping them with content, assets and swag and ensuring we can capitalize on all available opportunities. And partner with our sales team to get our content in front of our target audience.

It's important that you have

• Proven experience running delivering impactful paid media campaigns through Google Ads and LinkedIn.
• The ability to create platform-specific content and copy that performs, for channels including LinkedIn, Google Ads and email marketing.
• A customer-first mindset, with experience leveraging insights to develop research-backed, engaging content.
• Experience in content strategy and distribution, including using SEO insights, sponsored placements, partnerships, and paid channels to maximise content performance.
• Strong analytical skills, with the ability to interpret marketing performance data and optimize campaigns accordingly.
• Experience designing and running experiments, analyzing results, and using data to drive decision-making.

It would be great (but not essential) if you have

• Experience running owned events and supporting sales and engineering teams to maximize the impact of external events.
• Experience in managing external contractors (e.g. LinkedIn and Google Ads specialists).
• Familiarity with HubSpot, Google Search Console, SEMRush, and MarTech tools for ABM.
• Experience using Asana or similar project management tools.
• Experience working with technical personas and developer-focused marketing.

What’s it like to work at Ably?

We’re tackling planet-scale problems and our ambitions are a testament to that. You’ll join a successful, deeply motivated and collaborative team that thrives on innovation, experimentation and autonomy. To get a sense of life at Ably, visit our careers page. You can also read about the origins of Ably's core values on our blog.

We believe in fostering a culture that's built on inclusivity and mutual respect among all team members, and we recognise that each individual is different and will want to be supported in their role in different ways. We provide a range of perks and benefits to aid folks' development and wellbeing, allowing them to be their best selves and do great work.

• A remote-first and flexible work environment. UK-based teams come together in person once per month in our London hub (next to Old Street) and we get together as a company twice per year. Aside from that, you’re welcome to work wherever suits best for you.
• Equity. We’re a growing start-up and we want all team to members to share in the success of the company through our EMI share options programme.
• Enhanced holiday allowance. Our policy provides Ablyans with 28 days of paid annual leave (27 regular days, plus a day off to enjoy your birthday).
• Enhanced parental leave package, so that you can take the time you need to get to know your new family member, rest and recover.
• Home workstation budget of £500 on joining (and £150 p/a thereafter), so that your home office is set up to serve you well and that you have everything you need to work comfortably.
• Personal learning and development budget of £1000 annually, and 5% L&D time during working hours to focus on improving your skillset.
• Private healthcare with BUPA.
• Medical cash plan to cover a range medical and dental costs.
• Mental wellbeing coaching and counselling from Self Space.
• Monthly wellbeing budget via Juno.
• Life assurance and income protection.
• Access to Tech & Cycle to Work schemes.
• Weekly snack allowance for our end-of-week “Need To Know” meeting.
• A fully-paid one-month sabbatical after five years with Ably.

Diversity, Inclusion & Belonging at Ably

We believe our differences as individuals is what makes us great. Our people are at the heart of what we do, and we encourage everyone to be their most authentic self at Ably: we see inclusivity and openness as fundamental to creating long-term success as an organization. We encourage applications from all backgrounds regardless of age, disability, gender, sexual orientation, parental status, race, religion, educational background or neurodiversity. Ably has an amazing opportunity ahead of us, and we want anyone to be able to contribute to that opportunity.

If you enjoy working as part of a technology company, value open source, and love solving hard problems - then we’d love to hear from you, regardless of whether you fit the job description exactly or not. If in doubt, drop us an email; we’d be more than happy to give you some advice on your application.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet and Software Development

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