Growth Marketing Manager - Benelux

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we leverage leading-edge technology and focus on individual uniqueness to shape the future of health. As a global leader in health and well-being—covering physical, mental, and financial health—TELUS Health aims to improve health outcomes for consumers, patients, healthcare professionals, employers, and employees.

We are seeking a Growth Marketing Lead to drive demand generation and pipeline growth in the Netherlands and the wider Benelux markets. This role involves executing region-specific strategies to generate marketing-qualified leads (MQLs), nurturing them through the funnel to sales-qualified leads (SQLs), and beyond. You will shape and implement campaigns that accelerate pipeline velocity, utilizing events, broker and partner engagement, and targeted digital marketing tactics.

This position also requires collaboration with the global marketing team on top-of-funnel awareness campaigns, especially across social media, paid media, and content marketing, ensuring a seamless lead journey from acquisition to conversion. You will be supported by a regional ABM specialist and Revenue Growth Strategist.

This role can be based anywhere in the UK or Netherlands. Candidates must be fully proficient in Dutch and English.

Key Responsibilities

1. Pipeline Growth & Lead Nurturing

• Develop and execute Dutch and Benelux-specific growth marketing strategies to drive MQL and pipeline growth.
• Manage middle and lower-funnel marketing, implementing nurture programs to move leads from MQL to SQL through multi-touch campaigns.
• Design and optimize lead nurturing flows using email marketing, content, and personalized outreach to improve conversion rates.
• Implement account-based marketing (ABM) tactics for high-value prospects, ensuring personalized engagement at each funnel stage.
• Collaborate with sales to refine lead scoring models and enhance MQL-to-SQL conversion.

• Plan, execute, and optimize regional events like industry conferences, broker activations, and partner engagements to boost brand awareness and lead generation.
• Build and maintain relationships with brokers, partners, and stakeholders, developing co-marketing initiatives to expand reach and impact.
• Identify and engage key accounts and personas, ensuring event participation translates into meaningful pipeline opportunities.

• Develop and run multi-channel marketing campaigns, including paid media, content marketing, and email automation.
• Coordinate with the global marketing team to align demand generation efforts with top-of-funnel awareness campaigns (e.g., social media, thought leadership, paid campaigns).
• Optimize social and digital campaigns for seamless lead handoff from awareness to engagement and nurture.
• Utilize marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce) to build, monitor, and optimize lead nurturing workflows.
• Conduct A/B testing and refine nurture sequences based on engagement and conversion data.
• Analyze lead behavior and intent signals to adjust nurture paths and increase SQL velocity.

• Proven experience in B2B growth marketing, demand generation, or field marketing, ideally within Dutch and Benelux markets.
• Strong record of executing pipeline-focused marketing campaigns, including ABM, digital, and event marketing.
• Experience in lead nurturing and conversion optimization, focusing on progressing MQLs to SQLs.
• Proficiency with marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Experience working with brokers, channel partners, or third-party networks to drive marketing engagement.
• Experience in top-of-funnel awareness campaigns, especially via social media and digital channels.
• Data-driven mindset with the ability to analyze campaign performance and optimize lead progression.
• Strong project management and stakeholder collaboration skills, capable of executing end-to-end campaigns.
• Knowledge of the Dutch and Benelux business landscape and regional marketing trends.
• Excellent command of Dutch and English, both written and spoken.

Why Join Us?

• Opportunity to lead impactful marketing programs in a key growth region.
• Collaborative, energetic work environment.
• Competitive salary and benefits package.
• Career advancement within a fast-paced, innovative organization.
• Work remotely anywhere in the UK or Netherlands.

Ready to elevate Dutch and Benelux growth? Apply now!