Growth Marketing Leader: Demand Gen & Revenue

Forward Role; Manchester; On-site; GBP 90,000 - 130,000; Full time

Job summary

Forward Role is partnering with a fast-growing technology business to appoint a Head of Marketing & Demand Generation. This leadership role focuses on building a scalable demand engine, generating qualified opportunities and driving revenue across new business, customer growth and partner activity.

You’ll lead a marketing function, collaborating with Sales, Alliances and senior leadership to deliver measurable commercial outcomes and a growth-focused strategy.

Qualifications

• Significant marketing leadership experience within technology, IT services, managed services, SaaS, cloud or related tech.
• Proven success delivering pipeline-focused demand generation campaigns.
• Experience working within sales-led B2B organisations.
• Strong knowledge of lead generation, campaign optimisation and marketing performance metrics.
• Experience collaborating with strategic partners and alliance ecosystems.
• Expertise across digital marketing, events, content, ABM and customer marketing.
• Strong commercial acumen and a data-driven approach to decision making.
• Experience leading teams, agencies and senior stakeholder relationships.

Responsibilities

• Drive demand generation and pipeline growth across priority markets and service lines.
• Develop integrated campaigns across digital, content, events, webinars, ABM and partner channels.
• Build stronger alignment between marketing and sales to improve conversion performance.
• Create customer growth programmes that support cross-sell, upsell and retention initiatives.
• Develop compelling value propositions, messaging and content that resonate with target audiences.
• Strengthen relationships with strategic technology partners and deliver joint go-to-market activity.
• Enhance marketing performance reporting, attribution and ROI measurement.
• Lead and develop the marketing team with pace, structure and accountability.

Skills

Demand generation

Marketing leadership

B2B marketing

Marketing analytics

Partnerships & alliances

Integrated campaigns

Job description

Forward Role is partnering with a fast-growing technology business to appoint a Head of Marketing & Demand Generation. This leadership role focuses on building a scalable demand engine, generating qualified opportunities and driving revenue across new business, customer growth and partner activity.

You’ll lead a marketing function, collaborating with Sales, Alliances and senior leadership to deliver measurable commercial outcomes and a growth-focused strategy.