Growth Marketing Lead - Build Scalable Demand Gen Engine

Morson Edge (Technology); Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Morson Edge (Technology) is seeking a Growth Marketing Manager to build and lead a brand-new demand generation function as part of a major digital growth initiative. You will own multi‑channel acquisition, automate lead nurturing, manage budgets and measure performance across paid, organic, and partnerships, shaping the marketing capability of the business.

This high‑impact role requires a data‑driven marketer with experience in B2B growth, CRM and analytics, in a fast‑moving,

Qualifications

• Experience leading demand generation initiatives in a B2B environment.
• Strong grasp of multi‑channel acquisition strategies and performance marketing.
• Proficiency with marketing automation, CRM and lead nurture.
• Data-driven approach with analytics to optimise campaigns.
• Experience across paid media, search, social, partnerships and email marketing.
• Excellent stakeholder management and communication skills.

Responsibilities

• Owning the overall demand generation strategy across paid, organic and partnership channels.
• Building scalable audience acquisition and lead generation programmes.
• Creating automated lead nurture journeys and always-on marketing campaigns.
• Managing demand generation budgets and channel performance.
• Driving conversion rate optimisation through testing and data analysis.
• Reporting on campaign performance, audience growth and commercial KPIs.
• Working closely with Brand, Campaign Marketing and Marketing Operations teams to optimise customer journeys.

Job description

Morson Edge (Technology) is seeking a Growth Marketing Manager to build and lead a brand-new demand generation function as part of a major digital growth initiative. You will own multi‑channel acquisition, automate lead nurturing, manage budgets and measure performance across paid, organic, and partnerships, shaping the marketing capability of the business.

This high‑impact role requires a data‑driven marketer with experience in B2B growth, CRM and analytics, in a fast‑moving,