Growth Marketing Lead - Scale a Self-Serve Platform

Propel; Greater London; Hybride; GBP 77 000 - 94 000; Plein temps

Résumé du poste

Propel in London is hiring the first dedicated Growth Marketing Lead to scale an early-stage product backed by a major UK business. You’ll own acquisition, conversion and long‑term value creation with a £1.7m–£2m marketing budget and a leadership team that supports experimentation and data-driven decisions.

The role sits inside a well-funded structure with senior leadership, Product and technology resources, and is based in London with a three‑day‑per‑week in‑office schedule.

Qualifications

• Proven experience growing digital products
• Strong depth in paid acquisition and analytics
• Ability to own strategy, budget and outcomes
• Comfort with ambiguous, startup-like environments

Responsabilités

• Own the acquisition strategy across channels (Google, Meta, emerging channels)
• Manage budgets and agency partners, decide where £100k increments go
• Develop and test growth experiments across lifecycle and product touchpoints
• Collaborate with Product, MarTech and Content to optimise the funnel
• Build lifecycle and retention strategies to drive repeat usage and LTV
• Improve attribution to base decisions on revenue rather than vanity metrics

Connaissances

Growth marketing

Performance marketing

Budget ownership

Cross-functional collaboration

Description du poste

Propel in London is hiring the first dedicated Growth Marketing Lead to scale an early-stage product backed by a major UK business. You’ll own acquisition, conversion and long‑term value creation with a £1.7m–£2m marketing budget and a leadership team that supports experimentation and data-driven decisions.

The role sits inside a well-funded structure with senior leadership, Product and technology resources, and is based in London with a three‑day‑per‑week in‑office schedule.