Growth Marketing Lead: Driver Lifecycle & CRM

Arrive; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide.

As Driver Growth Marketing Leader in the UK, you will own the super user journey in CRM—from first click to repeat bookings and referrals—and run cross-channel campaigns that convert data into

Qualifications

• 5+ years in B2C growth or lifecycle marketing.
• Deeply data-led and evidence-based decision making.
• Customer journey focus from first touch to retention.

Responsibilities

• Run cross-channel campaigns with SEO and performance teams to acquire, retain and grow super users.
• Own the super user journey in CRM from first click to first booking and referrals.
• Identify and convert loyal drivers into advocates.
• Let data drive every decision and test-before-scale approach.

Skills

Growth marketing

Lifecycle marketing

Data-led decision making

AI in marketing

Tools

CRM

Job description

Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide.

As Driver Growth Marketing Leader in the UK, you will own the super user journey in CRM—from first click to repeat bookings and referrals—and run cross-channel campaigns that convert data into