B2B Product Marketing Manager

Arrive; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Arrive is seeking an experienced B2B SaaS Product Marketing Manager for RingGo in the UK. You will own UK positioning, messaging and GTM for RingGo B2B, collaborate with sales, product, CRM, central marketing, and other B2B teams to enable growth.

You’ll build compelling campaigns and sales assets, translate product updates into clear customer value, and partner across time zones to drive onboarding, adoption and revenue growth.

Qualifications

• 3–5 years of tangible experience in B2B SaaS product marketing; not solely product management or demand gen.
• Proven launches and sales enablement driving measurable adoption and revenue.
• Strong copywriting with clear, inclusive communication.
• Demonstrated understanding of the UK market.
• Hands-on experience with CRM & marketing automation tools and analytics.
• Collaborative work with diverse stakeholders across countries/time zones.

Responsibilities

• Own RingGo's B2B positioning and messaging for the UK market.
• Build and maintain a robust sales toolkit: decks, one-pagers, battle cards, talk tracks.
• Translate product updates & pricing into clear sales narratives.
• Collaborate to reach freelancers, small businesses to large fleets; drive growth.
• Partner with CRM and lifecycle teams on campaigns to onboard and retain customers.
• Work with demand gen, digital, web & SEO to ensure visibility and conversions.
• Conduct market research; keep battle cards current; measure success via assets, pipeline, revenue.

Skills

B2B SaaS marketing

Launches & enablement

Copywriting

UK market knowledge

CRM tools

Analytics

Cross-functional collaboration

Tools

Salesforce

Braze

HubSpot

Looker

Google Analytics

Job description

We’ve signed up to an ambitious journey. Join us!

As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.

The Role

This is a B2B Product Marketing Manager position within Arrive for Business, reporting to the Head of B2B Product Marketing. You will be responsible for RingGo, one of Arrive's three B2B brands, helping UK businesses manage parking for their employees and fleets. RingGo is one of our biggest markets, with significant opportunities to grow in B2B. As the dedicated product marketer for the brand, you will own the positioning, messaging, and go-to-market strategy for the UK. Your role involves creating impactful sales materials the RingGo team will actively utilize and ensuring businesses of every size recognize our comprehensive offerings. This is a highly collaborative, hands-on role where you will work closely with the RingGo sales team, Product, CRM, central marketing teams, and the EasyPark and ParkMobile product marketers within the wider B2B team.

How to make an impact

• Own RingGo's B2B positioning and messaging, crafting a compelling story that sets us apart in the UK market.

• Build and maintain a robust sales toolkit, including pitch decks, one-pagers, battle cards, talk tracks, objection handling, and customer-facing materials.

• Transform product updates and pricing changes into clear sales narratives and engaging customer communications.

• Collaborate to reach diverse business segments, from freelancers and small businesses to larger fleets, focusing on continuous growth.

• Partner with CRM and lifecycle teams on campaigns for the existing RingGo business base to drive onboarding, adoption, retention, and expansion.

• Work cross-functionally with demand generation, digital, web, and SEO teams to ensure RingGo's business offer is visible and converts effectively online.

• Conduct competitive and market research for the UK, keeping battle cards current, and measure success through asset usage, conversion, pipeline impact, and revenue.

About you

You are a collaborative, hands-on product marketer who excels at writing, building, and shipping impactful campaigns, rather than just strategizing. You take pride in creating materials that empower sales teams, and you bring a growth mindset, measuring success by meaningful adoption and revenue. You understand diverse B2B buyers across segments, from self-serve small businesses to sales-led larger accounts, and you thrive when translating complex features into clear value for finance, operations, and fleet managers. Driven by curiosity about the market and competitors, you are a team player who works exceptionally well alongside sales and cross-functional partners.

Your background

• 3–5 years of tangible experience in B2B SaaS product marketing (distinct from product management or demand generation).

• A proven track record of successful launches and sales enablement that drove measurable adoption and revenue.

• Strong, persuasive copywriting skills with the ability to communicate clearly and inclusively.

• Demonstrated experience and understanding of the UK market.

• Hands-on expertise with CRM and marketing automation tools (e.g., Salesforce, Braze, HubSpot) and analytical tools (e.g., Looker, Google Analytics) to continuously refine your work.

• Comfortable and highly collaborative working with diverse stakeholders across multiple countries and time zones.

About Arrive

Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.