Growth Marketing Lead — AI-Driven & Subscriptions

Arrive; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. We operate in over 90 countries and 20,000 cities, helping people and decision-makers make smarter choices about urban mobility.

We are seeking an AI-driven Growth Lead to own the driver-side growth motion in the UK marketplace, building campaigns with AI at the core to win new drivers, drive subscriptions and optimise CRM.

Qualifications

• 5+ years in growth marketing

Responsibilities

• Win new drivers through paid search, paid social, display and signage, with landing pages built to convert and agencies held to a cost per new driver.
• Move drivers who first book at a car park kiosk or on the web into our app.
• Turn first bookings into habits with CRM messages triggered by what drivers do, and a holdout group on every message so we know what each message earns.
• Grow subscriptions: open up monthly spaces at the car parks we manage, cut subscriber churn, and move subscribers onto Season Plans.
• Run commuter experiments every week, using AI to build creative, write variants and read results, and kill what does not work.
• Plan and forecast paid media budgets with finance, and spend only where we can measure the return.
• Lead the work with product, pricing and data, so the app, prices and campaigns are all built for the same drivers.

Job description

Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. We operate in over 90 countries and 20,000 cities, helping people and decision-makers make smarter choices about urban mobility.

We are seeking an AI-driven Growth Lead to own the driver-side growth motion in the UK marketplace, building campaigns with AI at the core to win new drivers, drive subscriptions and optimise CRM.