Growth Marketing Lead | B2B Fintech, Lean Team, Data-Driven

Tab; Greater London; On-site; GBP 45,000 - 70,000; Full time

Job summary

Tab is a payments and bookings platform serving hospitality and travel businesses globally. You will own lead generation, guiding demand and inbound leads across key B2B channels, with budget authority and direct access to numbers.

You will manage paid ads, outbound email, referrals, and partnerships while collaborating with teams to optimize messaging, site content, SEO, and social presence. We value AI-driven automation, high initiative, and hands-on teamwork in a lean company.

Qualifications

• 4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup.

Responsibilities

• Own paid ads across campaigns (Google, Meta) and expand into new channels.
• Own outbound email: personalization, copy, cadence; manage sending systems.
• Run referral and ambassador programmes and develop partnerships to drive acquisition.
• Collaborate across teams on messaging, website content, SEO, and social presence.
• Track and report clear metrics for every channel and for the marketing website.

Skills

Analytical skills

AI skills

Cross-functional collaboration

Strategic thinking

Marketing automation

Tools

Google Ads

Meta Ads

Landing page optimization

Email sending systems

AI tools

Job description

Tab is a payments and bookings platform serving hospitality and travel businesses globally. You will own lead generation, guiding demand and inbound leads across key B2B channels, with budget authority and direct access to numbers.

You will manage paid ads, outbound email, referrals, and partnerships while collaborating with teams to optimize messaging, site content, SEO, and social presence. We value AI-driven automation, high initiative, and hands-on teamwork in a lean company.