Growth Marketing Lead

Tab; Greater London; Sur place; GBP 45 000 - 70 000; Plein temps

Résumé du poste

Tab is a payments and bookings platform serving hospitality and travel businesses globally. You will own lead generation, guiding demand and inbound leads across key B2B channels, with budget authority and direct access to numbers.

You will manage paid ads, outbound email, referrals, and partnerships while collaborating with teams to optimize messaging, site content, SEO, and social presence. We value AI-driven automation, high initiative, and hands-on teamwork in a lean company.

Qualifications

• 4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup.

Responsabilités

• Own paid ads across campaigns (Google, Meta) and expand into new channels.
• Own outbound email: personalization, copy, cadence; manage sending systems.
• Run referral and ambassador programmes and develop partnerships to drive acquisition.
• Collaborate across teams on messaging, website content, SEO, and social presence.
• Track and report clear metrics for every channel and for the marketing website.

Connaissances

Analytical skills

AI skills

Cross-functional collaboration

Strategic thinking

Marketing automation

Outils

Google Ads

Meta Ads

Landing page optimization

Email sending systems

AI tools

Description du poste

Tab is a payments and bookings platform for tourism and hospitality businesses — hotels, hostels, tour operators, dive shops and retreats — across some 40 countries in Latin America, Africa and Asia. We serve markets where the likes of Stripe and PayPal don't operate directly, helping thousands of businesses get paid by travellers from around the world.

We're backed by Y Combinator and run as a deliberately lean team: no agencies, no layers, high ownership.

The role

You'll own lead generation at Tab: generating demand and capturing inbound leads across our key B2B acquisition channels. You'll be the person accountable for how new merchants find us, and you'll have real budget, real autonomy, and a direct line to the numbers.

Paid ads:

• Own targeting and budget allocation across campaigns
• Own creative and landing pages
• Run our current paid channels (Google, Meta) and expand into new ones — ChatGPT, Reddit, TikTok, LinkedIn, and vertical-specific channels for our industries
• Build prospecting and retargeting that works across the full customer journey

Outbound email:

• Own personalisation, copy, creative and cadence
• Manage our sending systems and monitor the associated infrastructure (deliverability, domains, warm-up)

Referrals and partnerships:

• Run our referral programme and ambassador programme
• Develop partnerships that drive customer acquisition

Working with other teams:

You'll collaborate closely across the company on:

• Key messaging, copy and creative guidelines
• The marketing website
• Email leads and personalisation data
• Social media presence and content
• Content for our website
• SEO and GEO (generative engine optimisation)

Across all of this, you'll own tracking and reporting: clear metrics for every channel, plus the marketing website.

Who we're looking for

How you work

• You reach for AI naturally and have an instinct to automate — using AI tools where they help, and working manually where that's better
• High agency: you spot what needs doing and do it, without waiting to be asked
• Comfortable in a lean team — we don't use agencies, so you'll be hands-on across strategy and execution
• You work well across teams, not in a silo
• Strong technical and AI skills
• Strong analytical skills — you're at home in the data
• Good judgement across writing, creative and design
• Spanish or French is helpful, given the markets we serve
• You don't need to be great on merchant calls — this isn't a sales role

Experience

4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup