Growth Marketing Executive - B2B Lead Gen & Campaigns

Fatsoma; Manchester; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Team lunches

Quarterly socials

30 days holiday per year

Gym membership subsidy

Mental Health Programme Thrive

Company Pension

Profit share bonus

Job summary

Fatsoma and SOMA are seeking a Growth Marketing Executive to grow the B2B presence, generate qualified leads and improve the journey from first interaction to enquiry or sign-up. You’ll plan and optimise campaigns across Google Ads, Meta Ads and TikTok, while identifying SEO opportunities and guiding content needs.

You’ll report to the Head of SOMA and manage a small portfolio of SOMA client campaigns alongside growth work for both brands.

Qualifications

• 2–4 years of relevant digital marketing experience.
• Hands-on experience building and optimising Google Ads and Meta Ads campaigns.
• Analytical mindset with data-driven decision making.
• Working understanding of SEO, website conversion and GA4.

Responsibilities

• Plan, set up and optimise B2B campaigns for two brands; focus on Google Ads and Meta Ads.
• Define audiences, messaging, budgets and goals; manage delivery and testing.
• Improve ad-to-landing page journey; test copy, CTAs and forms to raise conversions.
• Identify SEO improvements; conduct keyword research and on-page updates.

Skills

Google Ads

Meta Ads

Lead generation

Conversion tracking

GA4 analytics

Education

No specific degree stated

Tools

AI tools

Job description

Fatsoma and SOMA are seeking a Growth Marketing Executive to grow the B2B presence, generate qualified leads and improve the journey from first interaction to enquiry or sign-up. You’ll plan and optimise campaigns across Google Ads, Meta Ads and TikTok, while identifying SEO opportunities and guiding content needs.

You’ll report to the Head of SOMA and manage a small portfolio of SOMA client campaigns alongside growth work for both brands.