Growth Marketing Lead, B2B Campaigns

Fatsoma Ltd; Manchester; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Gym membership subsidy

Mental Health Programme (Thrive)

Company Pension

Profit share bonus

30 days holiday + bank holidays

Team lunches

Job summary

Fatsoma Ltd and SOMA are seeking a Growth Marketing Executive to grow the B2B presence, attract new clients, and improve the journey from first touch to enquiry or sign-up. You’ll plan, optimise and report on campaigns across Google Ads, Meta Ads, TikTok and other channels, partnering with Content Producer and cross-team stakeholders.

You’ll manage a small portfolio of campaigns, drive lead generation, and use AI/tools to enhance research and delivery while developing ownership and progression

Qualifications

• 2–4 years of digital marketing experience with evidence of results.
• Hands-on experience building and optimising Google Ads and Meta Ads campaigns.
• Understanding of lead generation and conversion tracking.
• Working knowledge of SEO, GA4 and website conversion.

Responsibilities

• Plan, set up and optimise B2B campaigns for Fatsoma and SOMA across Google Ads and Meta Ads.
• Define audiences, messaging, budgets and goals with senior marketing team; manage delivery and testing.
• Improve journey from ad/search to landing page, enquiry and sign-up; test copy, CTAs and forms.
• Identify SEO improvements and on-page optimization with content/tech teams.
• Brief Content Producer on audience needs and creative requirements; share insights to improve paid and organic content.
• Monitor performance across platforms; check conversion tracking and report on lead quality and CAC.
• Collaborate with sales to understand which leads become customers and optimize targeting.
• Own a small portfolio of SOMA client campaigns; manage budgets, optimization and client communication.
• Use AI and automation to support research, analysis and delivery; stay updated on platform changes.

Skills

Google Ads

Meta Ads

SEO

GA4

Analytics

AI tools

Lead generation

Campaign management

Tools

GA4

Job description

Fatsoma Ltd and SOMA are seeking a Growth Marketing Executive to grow the B2B presence, attract new clients, and improve the journey from first touch to enquiry or sign-up. You’ll plan, optimise and report on campaigns across Google Ads, Meta Ads, TikTok and other channels, partnering with Content Producer and cross-team stakeholders.

You’ll manage a small portfolio of campaigns, drive lead generation, and use AI/tools to enhance research and delivery while developing ownership and progression