Growth Marketing Executive

Fatsoma Ltd; Manchester; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Gym membership subsidy

Mental Health Programme (Thrive)

Company Pension

Profit share bonus

30 days holiday + bank holidays

Team lunches

Job summary

Fatsoma Ltd and SOMA are seeking a Growth Marketing Executive to grow the B2B presence, attract new clients, and improve the journey from first touch to enquiry or sign-up. You’ll plan, optimise and report on campaigns across Google Ads, Meta Ads, TikTok and other channels, partnering with Content Producer and cross-team stakeholders.

You’ll manage a small portfolio of campaigns, drive lead generation, and use AI/tools to enhance research and delivery while developing ownership and progression

Qualifications

• 2–4 years of digital marketing experience with evidence of results.
• Hands-on experience building and optimising Google Ads and Meta Ads campaigns.
• Understanding of lead generation and conversion tracking.
• Working knowledge of SEO, GA4 and website conversion.

Responsibilities

• Plan, set up and optimise B2B campaigns for Fatsoma and SOMA across Google Ads and Meta Ads.
• Define audiences, messaging, budgets and goals with senior marketing team; manage delivery and testing.
• Improve journey from ad/search to landing page, enquiry and sign-up; test copy, CTAs and forms.
• Identify SEO improvements and on-page optimization with content/tech teams.
• Brief Content Producer on audience needs and creative requirements; share insights to improve paid and organic content.
• Monitor performance across platforms; check conversion tracking and report on lead quality and CAC.
• Collaborate with sales to understand which leads become customers and optimize targeting.
• Own a small portfolio of SOMA client campaigns; manage budgets, optimization and client communication.
• Use AI and automation to support research, analysis and delivery; stay updated on platform changes.

Skills

Google Ads

Meta Ads

SEO

GA4

Analytics

AI tools

Lead generation

Campaign management

Tools

GA4

Job description

Fatsoma is a marketing and ticketing platform helping event organisers sell tickets and grow their businesses. SOMA is a paid media agency, working with event organisers, venues, artists and labels to sell more tickets, reach new audiences and scale their campaigns.

We’re looking for a Growth Marketing Executive to help both businesses reach and attract new clients through effective digital marketing.

The Role:

Your main focus will be growing the B2B presence of Fatsoma and SOMA: building awareness among potential clients, generating qualified leads and improving the journey from first interaction to enquiry or organiser sign-up.

Reporting directly to the Head of SOMA, you’ll plan, build and optimise campaigns across Google Ads, Meta Ads, TikTok and other relevant channels. You’ll also identify opportunities across SEO, websites and digital touchpoints to improve how both businesses attract and convert potential customers.

You’ll work closely with our Content Producer, briefing the content needed to support paid and organic activity and using performance insights to guide what we create next. You’ll also manage a small portfolio of SOMA client campaigns, alongside your primary focus on growth for the two businesses.

This is a hands‑on executive role suited to someone with a solid foundation in digital marketing who is ready for more ownership. There is scope to progress into a more senior role as you demonstrate results and grow with the business.

Key Responsibilities:

• Plan, set up and optimise B2B campaigns for Fatsoma and SOMA, with a particular focus on Google Ads and Meta Ads, testing TikTok and other platforms where relevant.
• Define campaign audiences, messaging, budgets and conversion goals with the senior marketing team, then manage delivery and ongoing testing.
• Improve the journey from ad or search result to landing page, enquiry and sign-up, testing copy, calls to action and forms to increase conversion.
• Identify and implement SEO improvements, including keyword research and on-page updates, working with content and technical colleagues where needed.
• Brief the Content Producer on audience needs, campaign messages and creative requirements, and share insights to improve paid and organic content.
• Monitor performance using advertising platforms, GA4 and reporting tools; check conversion tracking and report on lead quality, acquisition costs and contribution to new business.
• Work with sales colleagues to understand which leads become customers and use that feedback to improve targeting and campaigns.
• Own a small portfolio of SOMA clients, managing campaigns, budgets, optimisation and clear client communication.
• Use AI and automation thoughtfully to support research, analysis and efficient delivery, and keep up with relevant platform developments.

Ideal Candidate:

• Around 2–4 years’ relevant digital marketing experience, or equivalent practical experience with clear evidence of results.
• Hands‑on experience building and optimising Google Ads and Meta Ads campaigns, with an understanding of lead generation and conversion tracking.
• An analytical mindset: comfortable interpreting data, identifying opportunities and turning findings into practical actions.
• A working understanding of SEO, website conversion and GA4, with an appetite to develop across other digital channels.
• Highly computer literate and confident learning new systems, including practical use of AI tools with appropriate checks on their output.
• Strong written communication, organisation and creative briefing skills, with the ability to manage priorities across two brands and client accounts.
• Proactive and commercially curious, with the confidence to take ownership and ask for support when needed. B2B, agency or events experience would be an advantage.

What We Offer & Benefits:

• A salary of £35,000.
• Support and development from the senior marketing team and wider teams.
• The opportunity to shape campaigns and see the impact of your work across two growing businesses.
• Progression into a more senior role based on success.
• All necessary equipment provided, plus opportunities to work with exciting event brands and organisers.
• A supportive team environment, paid team lunch every Friday, and quarterly staff socials and team days.
• 30 days’ holiday per year plus bank holidays.
• Monthly gym membership subsidy.
• Mental Health Programme (Thrive).
• Company Pension.
• Profit share bonus.

If you enjoy combining data, creative thinking and hands‑on campaign delivery to help businesses grow, we’d love to hear from you!