Growth Lead — DTC Growth, CRM & Retention

Jobtailor; Manchester; On-site; GBP 55,000 - 90,000; Full time

Job summary

Jobtailor is seeking a Growth Marketing Lead in Manchester to own end-to-end acquisition, activation and retention for a subscription/DTC health-focused brand. You will define the customer profile, test positioning for UK and US audiences, and brief creative from in-house and partners to drive measurable growth.

You’ll develop paid media across Meta and Google, build in-house capability, diversify channels (affiliate, creator, podcast, TikTok Shop), own churn, LTV and payback, and ensure

Qualifications

• 4+ years in growth for DTC or subscription consumer brands, ideally health, nutrition or wellness.
• At least one stint at a startup or scaleup.
• Deep experience in either paid media or lifecycle CRM, with hands-on experience in the other.
• Fluency in subscription metrics including cohorts, churn, payback and contribution margin.
• Track record of building a channel, market or programme from nothing.
• Experience leading customer definition, positioning and messaging.
• Ability to turn budget allocation questions into a defensible plan within a week.
• Hands-on ability to build models, design tests and analyze data.
• Ability to work creatively within regulatory guardrails for health-product marketing.
• Ability to pitch, negotiate and manage commercial relationships.
• Working fluency with AI tooling.
• Strong written communication.
• Experience with Meta, Google and emerging channels such as TikTok.
• Advanced familiarity with Shopify, Skio, Klaviyo and TripleWhale.
• Bonus: US market entry for a consumer health or wellness brand and familiarity with claim rules; subscription business renewal cohorts; headless Shopify, Skio or Recharge; affiliate or creator programmes; quiz- or diagnostic-led acquisition funnels; geo holdouts, incrementality and basic SQL.

Responsibilities

• Own profitable acquisition, conversion and retention funnels end to end
• Define precisely who Stride is for and the problems it solves across the customer journey
• Test positioning and commercial messaging for UK and US audiences
• Brief and direct creative from in-house and external partners
• Develop paid media strategy across Meta and Google with agency partners
• Build in-house paid-media capability on a defined timeline
• Diversify acquisition through affiliate, creator, podcast, partnership and TikTok Shop channels
• Own blended CAC, channel mix and payback across the UK and US
• Adapt the funnel, positioning and channel mix for the US launch while understanding health-product marketing regulations
• Own subscription retention across onboarding, engagement, renewal, win-back and cancellation
• Build the Klaviyo CRM programme, including welcome, post-purchase, win-back and referral flows
• Own renewal and cancellation-flow logic in Skio
• Own net churn and LTV across annual memberships and supplement subscriptions
• Optimize conversion across the headless Shopify site
• Run testing across landing pages, pricing, packaging, checkout and one-off-to-membership migration
• Build reporting connecting spend to cohort behavior
• Deliver results measured by blended CAC and payback, net churn, revenue contribution and conversion rates

Skills

Customer Journey Mapping

Conversion Rate Optimization

Data Analysis

Budget Allocation Planning

Channel Development

Testing And Experimentation

Cohort Analysis

Retention Strategy

Commercial Messaging

Positioning Strategy

Tools

Meta Ads

Google Ads

Shopify

Klaviyo

Skio

TripleWhale

AI Tooling

Job description

Jobtailor is seeking a Growth Marketing Lead in Manchester to own end-to-end acquisition, activation and retention for a subscription/DTC health-focused brand. You will define the customer profile, test positioning for UK and US audiences, and brief creative from in-house and partners to drive measurable growth.

You’ll develop paid media across Meta and Google, build in-house capability, diversify channels (affiliate, creator, podcast, TikTok Shop), own churn, LTV and payback, and ensure