Growth Lead: Performance Marketing & Member Experience

Troika Recruitment Ltd.; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Troika Recruitment Ltd. is seeking a dynamic Marketing professional to own the acquisition funnel and the digital journey that supports growth across a premium membership business.

You will identify which channels attract the right prospective members, and determine the cost of acquisition and the investment needed for established locations versus new openings. Working with Meta, Google, the website and CRM, you will build attribution and reporting, forecasts and a clear connection between

Qualifications

• Experience building attribution and forecasting frameworks.
• Strong analytical and commercial mindset for growth.
• Comfort communicating with senior stakeholders and cross-functional teams.

Responsibilities

• Own acquisition strategy and the digital journey across locations.
• Develop attribution, reporting and acquisition forecasts.
• Manage paid media, website performance, CRO and testing.
• Lead CRM and lifecycle marketing initiatives.

Skills

Acquisition strategy

Digital analytics

Attribution modelling

CRM & lifecycle marketing

Tools

CRM

CMS platforms

Web analytics

Job description

Troika Recruitment Ltd. is seeking a dynamic Marketing professional to own the acquisition funnel and the digital journey that supports growth across a premium membership business.

You will identify which channels attract the right prospective members, and determine the cost of acquisition and the investment needed for established locations versus new openings. Working with Meta, Google, the website and CRM, you will build attribution and reporting, forecasts and a clear connection between