Senior Performance Marketing Manager - Up to £65,000

Blu Digital; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Blu Digital is seeking a Senior Performance Marketing Manager to own paid acquisition across Google Ads and Meta, driving high-quality customer acquisition for a fast-growing digital business. You’ll run hands-on campaigns, audit accounts, refine targeting and continuously test performance to scale growth.

You will lead data-driven analysis using GA4, Mixpanel and CRM data, forecast spend and CAC, and collaborate with Growth and Marketing to optimise conversion and measurement.

Qualifications

• Extensive hands-on experience managing Google Ads and Meta campaigns.
• Data-driven marketer with ability to translate insights into action.
• Experience in subscription or SaaS environments.
• Proven ability to manage budgets, forecasting and performance reporting.

Responsibilities

• Own paid acquisition strategy across Google Ads and Meta.
• Own budget, forecasting and performance reporting for paid channels.
• Lead testing across channels and formats to improve CAC and lead quality.
• Work hands-on in platforms to audit accounts and optimise targeting.

Skills

Google Ads

Meta Ads

GA4

Mixpanel

CRM data

A/B testing

Tools

GA4

Mixpanel

CRM

Job description

We’re looking for a Senior Performance Marketing Manager to take ownership of paid acquisition and help scale a fast-growing digital business towards its next stage of growth. You’ll own the strategy, budget and performance of paid channels including Google Ads and Meta, with responsibility for generating efficient, high-quality customer acquisition rather than simply increasing spend. This is a genuinely hands-on role where you’ll spend significant time in the platforms yourself, auditing existing accounts, refining targeting and exclusions, building campaigns and continuously testing and optimising performance.

You’ll have the autonomy to identify where acquisition costs and lead quality can improve, using a rigorous, data-led approach to diagnose issues and turn insights into action. You’ll also lead structured tests across emerging channels, formats and opportunities, staying ahead of developments in performance marketing and identifying areas worth experimenting with before they become crowded or expensive. Using tools such as GA4, Mixpanel and CRM data, you’ll analyse performance by channel, device and lead quality, while connecting acquisition activity to downstream customer value rather than focusing solely on lead volume.

You’ll own reporting and forecasting across spend, volume, cost per acquisition and lead quality, working closely with growth and marketing colleagues on conversion optimisation, experimentation and measurement. We’re looking for someone with proven hands-on experience running Google Ads and Meta campaigns, ideally in a subscription or SaaS environment, who combines strategic seniority with the willingness and ability to get into the detail.

This is an opportunity to join a small, ambitious team, manage a more junior performance marketer and have significant influence over how paid acquisition evolves, with eligibility to work in the UK required.