Growth Lead: Paid Social & Affiliate Strategy

THE WHITE COMPANY; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Employee discount

Pension scheme

Discretionary bonus

Private healthcare

Job summary

The White Company is seeking a commercially driven Paid Social & Affiliate Manager to lead two growth channels within our performance marketing team. You will shape strategy for Paid Social and Affiliates across major platforms, driving profitable acquisition and scalable revenue growth for a premium multi-category retail brand.

You’ll own testing roadmaps, manage budgets, and collaborate with Creative, Brand, Ecommerce and CRM teams to deliver insight-led campaigns and partner relationships

Qualifications

• Significant depth of experience across Paid Social and/or Affiliate Marketing within Ecommerce, Retail or Direct-to-Consumer businesses.
• Strong experience working across Meta and Paid Social platforms.
• Experience driving customer acquisition and profitable channel growth.
• Experience developing publisher, influencer or partnership-led Affiliate strategies.
• Strong understanding of MMM, LTV, incrementality and attribution.
• Experience managing agency and external partner relationships.
• Strong analytical and forecasting capability.
• Ability to turn data into commercially actionable recommendations.
• Experience building structured testing and optimisation plans.
• Strong stakeholder management and cross-functional collaboration skills.

Responsibilities

• Own and deliver the Paid Social and Affiliate strategy across Meta, TikTok, Pinterest, YouTube and key affiliate networks/publisher partners.
• Drive profitable new customer acquisition while balancing efficiency, incrementality and long-term customer value.
• Manage channel budgets, forecasting and investment planning against revenue and customer targets.
• Build ambitious testing roadmaps across audiences, creative, placements and campaign approaches.
• Develop Affiliate into a broader publisher, creator and influencer-led acquisition channel.
• Lead regular reporting and performance analysis, translating data into clear commercial recommendations.
• Work closely with Creative, Brand, Ecommerce and CRM teams to deliver effective campaigns.
• Manage agency and platform relationships and identify growth opportunities.
• Stay ahead of platform developments and attribution changes.

Skills

Paid Social

Affiliate Marketing

Meta Platforms

Campaign optimisation

Budget forecasting

Stakeholder mgmt

Data-driven decisions

Cross-functional collaboration

Job description

The White Company is seeking a commercially driven Paid Social & Affiliate Manager to lead two growth channels within our performance marketing team. You will shape strategy for Paid Social and Affiliates across major platforms, driving profitable acquisition and scalable revenue growth for a premium multi-category retail brand.

You’ll own testing roadmaps, manage budgets, and collaborate with Creative, Brand, Ecommerce and CRM teams to deliver insight-led campaigns and partner relationships