Paid Social Lead: Data-Driven Growth & Hybrid Work

Safestyle Recruitment Team; Norwich; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid working

31 days holiday

Pension scheme

Job summary

Safestyle Recruitment Team seeks a Paid Social Manager to own our paid social strategy across multiple brands in the UK, driving high-performing campaigns that generate leads and raise brand awareness. You will work with large budgets, develop data-driven audiences, and optimise campaigns across platforms including Meta, Google Ads and Microsoft Ads.

The role requires 2-4 years of hands-on Paid Social experience, strong analytics, and a proactive approach.

Qualifications

• 2-4 years hands-on experience managing large Paid Social campaigns.
• Strong analytical skills with a proactive, results-driven approach.
• Digital marketing background (agency or client side).
• Highly organised, calm under pressure and confident communicating performance insights.
• Experience in lead generation and familiarity with GMP/Meta Blueprint is a plus.

Responsibilities

• Lead and optimise Paid Social campaigns across three national brands focusing on ROI, CPA and lead quality.
• Manage large budgets across Meta, Google Ads and Microsoft Ads.
• Develop data-driven audience strategies, including first-party data, to scale performance.
• Manage bids with automated bidding tied to offline conversions.
• Collaborate with agencies and partners (Google, Meta, Microsoft) to leverage tools and insights.
• Work hands-on with GMP, GA4, Bing Ads and other Martech solutions.
• Stay ahead of industry trends through ongoing learning and training.

Skills

Paid social

Analytics

Lead generation

Campaign optimization

Tools

Google Ads

Microsoft Ads

GMP

GA4

Bing Ads

DV360

Job description

Safestyle Recruitment Team seeks a Paid Social Manager to own our paid social strategy across multiple brands in the UK, driving high-performing campaigns that generate leads and raise brand awareness. You will work with large budgets, develop data-driven audiences, and optimise campaigns across platforms including Meta, Google Ads and Microsoft Ads.

The role requires 2-4 years of hands-on Paid Social experience, strong analytics, and a proactive approach.