Paid Social Director: Lead Strategy, Growth & Innovation

Grey Matter Recruitment; Greater London; Hybrid; GBP 120,000 - 190,000; Full time

Job summary

Grey Matter Recruitment is seeking a commercially minded Paid Social Director for a leading Independent Marketing Agency, working with ambitious, high-growth brands. You will lead a high-performing Paid Social team and own senior client relationships across major platforms.

This role offers influence at the senior level, a focus on innovation, data-driven decision making and integration with Search, CRM and Creative teams to deliver measurable growth.

Qualifications

• 10+ years of Paid Social experience.
• Proven track record leading and developing teams.
• Strong knowledge of Meta, TikTok and other major social platforms.
• Excellent client relationship management and commercial acumen.
• Ability to connect Paid Social strategy to broader integrated marketing plans.

Responsibilities

• Own senior client relationships and drive account growth.
• Lead full-funnel Paid Social strategy across platforms including Meta, TikTok, Pinterest, Reddit.
• Manage and develop a high-performing team, including senior ICs and managers.
• Drive innovation across automation, AI and platform products.
• Connect Paid Social with Search, Retail Media, CRM, Creative and other channels.
• Champion robust measurement, experimentation and incrementality.
• Take ownership of commercial performance, including margin, utilisation and forecasting.
• Influence senior stakeholders and turn complex data into clear commercial recommendations.

Skills

Paid Social leadership

Client relationship management

Team leadership

Data-driven decision making

Strategic thinking

Tools

Meta Ads

TikTok Ads

Pinterest Ads

Reddit Ads

Automation/Analytics platforms

Job description

Grey Matter Recruitment is seeking a commercially minded Paid Social Director for a leading Independent Marketing Agency, working with ambitious, high-growth brands. You will lead a high-performing Paid Social team and own senior client relationships across major platforms.

This role offers influence at the senior level, a focus on innovation, data-driven decision making and integration with Search, CRM and Creative teams to deliver measurable growth.