Paid Social & Affiliates Manager

THE WHITE COMPANY; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Employee discount

Pension scheme

Discretionary bonus

Private healthcare

Job summary

The White Company is seeking a commercially driven Paid Social & Affiliate Manager to lead two growth channels within our performance marketing team. You will shape strategy for Paid Social and Affiliates across major platforms, driving profitable acquisition and scalable revenue growth for a premium multi-category retail brand.

You’ll own testing roadmaps, manage budgets, and collaborate with Creative, Brand, Ecommerce and CRM teams to deliver insight-led campaigns and partner relationships

Qualifications

• Significant depth of experience across Paid Social and/or Affiliate Marketing within Ecommerce, Retail or Direct-to-Consumer businesses.
• Strong experience working across Meta and Paid Social platforms.
• Experience driving customer acquisition and profitable channel growth.
• Experience developing publisher, influencer or partnership-led Affiliate strategies.
• Strong understanding of MMM, LTV, incrementality and attribution.
• Experience managing agency and external partner relationships.
• Strong analytical and forecasting capability.
• Ability to turn data into commercially actionable recommendations.
• Experience building structured testing and optimisation plans.
• Strong stakeholder management and cross-functional collaboration skills.

Responsibilities

• Own and deliver the Paid Social and Affiliate strategy across Meta, TikTok, Pinterest, YouTube and key affiliate networks/publisher partners.
• Drive profitable new customer acquisition while balancing efficiency, incrementality and long-term customer value.
• Manage channel budgets, forecasting and investment planning against revenue and customer targets.
• Build ambitious testing roadmaps across audiences, creative, placements and campaign approaches.
• Develop Affiliate into a broader publisher, creator and influencer-led acquisition channel.
• Lead regular reporting and performance analysis, translating data into clear commercial recommendations.
• Work closely with Creative, Brand, Ecommerce and CRM teams to deliver effective campaigns.
• Manage agency and platform relationships and identify growth opportunities.
• Stay ahead of platform developments and attribution changes.

Skills

Paid Social

Affiliate Marketing

Meta Platforms

Campaign optimisation

Budget forecasting

Stakeholder mgmt

Data-driven decisions

Cross-functional collaboration

Job description

Our Role

We’re looking for a commercially driven Paid Social & Affiliates Manager to lead two strategically important growth channels within The White Company’s performance marketing team. This is an exciting opportunity to join a fast-paced, ambitious team and play a key role in shaping the future of Paid Social and Affiliates across a premium multi-category retail brand, driving profitable customer acquisition, scalable revenue growth and channel innovation.

Paid Social is a high-profile growth channel within the business, with ambitious plans to scale new customer acquisition through smarter creative, testing and platform innovation. We’re looking for someone with a strong growth mindset who can push performance forward, challenge agencies and internal teams, and identify new opportunities to unlock scale and efficiency.

Affiliates is a smaller but high-potential channel with significant opportunity for expansion across publishers, creators and influencer partnerships. This role will play a key part in evolving the channel strategy and helping build the business case for future investment and growth.

What you’ll be doing

• Own and deliver the Paid Social and Affiliate strategy across Meta, TikTok, Pinterest, YouTube and key affiliate networks/publisher partners
• Drive profitable new customer acquisition while balancing efficiency, incrementality and long-term customer value, optimising activity across the customer journey – from brand awareness and consideration to conversion – through audience, creative and measurement strategies
• Manage channel budgets, forecasting and investment planning against revenue and customer targets
• Build ambitious testing roadmaps across audiences, creative, placements and campaign approaches to unlock scalable growth
• Develop Affiliate into a broader publisher, creator and influencer-led acquisition channel
• Use MMM, LTV and allowable models alongside platform and internal data to optimise performance and investment decisions
• Lead regular reporting and performance analysis, translating data into clear commercial recommendations
• Work closely with Creative, Brand, Ecommerce and CRM teams to deliver effective, insight-led campaigns
• Manage agency and platform relationships, challenging partners to continuously improve performance and identify new growth opportunities
• Stay ahead of platform developments, attribution changes and emerging acquisition opportunities

What skills & experience you’ll need

• Significant depth of experience across Paid Social and/or Affiliate Marketing within Ecommerce, Retail or Direct-to-Consumer businesses. Founder-led business experience beneficial.
• Strong experience working across Meta and Paid Social platforms
• Experience driving customer acquisition and profitable channel growth
• Experience developing publisher, influencer or partnership-led Affiliate strategies
• Strong understanding of MMM, LTV, allowable models, incrementality and attribution
• Experience managing agency and external partner relationships
• Strong analytical and forecasting capability
• Ability to turn data into commercially actionable recommendations
• Experience building structured testing and optimisation plans
• Strong stakeholder management and cross-functional collaboration skills
• Ability to balance strategic thinking with hands-on execution
• Highly commercial, analytical and growth-oriented
• Proactive, curious and solutions-focused
• Strong communicator with the ability to simplify complex performance data
• Collaborative and relationship-driven
• Adaptable and resilient in a fast-paced trading environment

What we’ll offer you

• Discount -Up to 50% discount and access to regular Sample Sales
• Holiday - 25 days rising to 28 with length of service
• Holiday Buy – opportunity to buy up to 5 days holiday
• Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.
• Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
• Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
• Continued Development – We offer structured support from our own in-house Learning and Development Hub
• Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility)
• Continued Development - Inclusion on our Leadership Development Programme (eligibility for contracts of 6 months plus Grade D & E roles only)
• Continued Development – We offer structured support from our own in-house Learning and Development Hub
• Private Healthcare with additional Babylon Digital Healthcare (based on contract duration)
• Life Assurance
• White City House (Soho House Group)Tenants Membership at a discounted rate, offering access to facilities in the House

Additional Benefits

• Fruit basket daily
• Tea and coffee provided
• Working from Home - option to work from home on Mondays and Fridays
• Social - Christmas party/social events throughout the year
• Seasonal Sample Sales
• Volunteer Day - with a charity of your choice
• Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms

Our Equality Diversity and Inclusion statement of commitment

At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.

We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.

We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.

We’d love you to join us on our journey.

Our Sustainability statement of commitment

We are committed to building a sustainable legacy that will enable a brighter future for people and our planet.’ We believe this should be reflected in everything we do